SmartBug Media
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Smart Bug Media is a nationally recognized inbound or content marketing agency that helps clients increase traffic, leads, customers, and market influence. Explore their blog to improve your revenue-generating efforts by learning how to generate qualified leads, scale marketing, and sales operations, and build market awareness through demand gen, paid media, systems integrations, and migrations,..
SmartBug Media
14h ago
You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief?
A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization. Leaders can use customer feedback to gather data on satisfaction and sentiment and use that data to drive their companies to success by including it in their business models. This artic ..read more
SmartBug Media
3d ago
Understanding the rate of growth calculation and profit margins is essential for financial and revenue operation leaders. These metrics equip leaders with valuable insights into financial health and are key in data-driven decision-making. By diving into these metrics, you can create strategic revenue goals and identify opportunities to increase the bottom line.
What Are Growth Rates?
Simply put, growth rates show the percentage of growth in a certain area over a certain period. For example, a company’s annual growth rate indicates the percentage of change in revenue year over y ..read more
SmartBug Media
1w ago
Customer acquisition is critical to the success of your business. I know—no pressure, right?
A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you.
What Is Customer Acquisition Cost?
Customer acquisition cost is the total amount a business spends to acquire new customers. This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. Understanding how much you’re ..read more
SmartBug Media
1w ago
The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Businesses must keep pace with the latest developments to stay ahead of the competition. Here’s a look at some of the key trends driving franchise marketing in 2024.
The Rise of AI in Franchise Marketing
Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. AI empowers franchise marketers to realize operational efficiency at both the local franchisee and global franchisor levels ..read more
SmartBug Media
1w ago
Go-to-market (GTM) strategies are a blend of aspiration and reality. Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this.
With a well-defined GTM strategy that accounts for all stakeholders and builds a scalable plan, your revenue targets can be more accurate and realistic. Read on to find out how.
What Is a Go-to-Market Strategy?
Although any company can benefit from a solid GTM strategy, only some businesses truly take advantage of them. A Produ ..read more
SmartBug Media
2w ago
Technology is undeniably transforming franchise marketing. Business leaders need to understand and embrace digital strategies to succeed in today’s rapidly changing landscape. Here’s a look at some of the strategies and trends that are shaping franchise marketing today and will continue to do so into the future.
Implementing Data-Driven Marketing Techniques for Franchise Success
By leveraging customer data and sales information, franchise marketers can craft personalized marketing messages that resonate with their audience, leading to more targeted and relevant communication. For example, segm ..read more
SmartBug Media
2w ago
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!
&nb ..read more
SmartBug Media
3w ago
Connecting systems in the digital world is a top priority for businesses. In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. However, it doesn’t cover the full breadth of applications, especially those considered niche. In these scenarios, a custom integration is the solution.
When is a custom integration the right solution? It starts with understanding a core business need. From there, the answer depends on whether relevant integrations already exist. From there, the answer depends on whether relevant integrations ..read more
SmartBug Media
3w ago
The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs, businesses can’t afford to lose customers because of a bad experience.
Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. Here are four customer retention strategies to help boost retention and, subsequently, business growth.
1. Analyze Purchase History
Exceptional customer support goes a long way toward improving retention. Effective customer retention str ..read more
SmartBug Media
1M ago
Optimizing revenue operations is no longer a nice “to have”—it’s become crucial for sustained growth and competitiveness. But where to start? And what kind of things can a revenue operations audit unearth that makes it worth the time or financial investment? In this article, we’ll explore why a RevOps audit is critical to business success.
What Is a RevOps Audit, and Why Do You Need One?
A revenue operations audit assesses your company’s revenue processes across sales, marketing, and service with the goal of uncovering operational inefficiencies and opportunities for revenue growth.
RevO ..read more