Content still sits atop a throne in the marketing world, and the king has gotten some fancy new tools in recent years. Artificial intelligence (AI) and generative engine optimization (GEO) are transforming content creation—but, as with every innovation, they offer both promise and potential pitfalls.  How will these new tools impact your marketing efforts? Navigate key benefits and challenges with a few best practices to begin integrating AI technology for your brand. The Good As a marketer, you know the most frustrating part of the job isn't coming up with killer ideas—it's finding the t ..read more

Integrating HubSpot into your existing tech stack is essential in today’s fast-paced business environment, but doing so comes with challenges. When you have a variety of systems throwing out all kinds of data, how do you navigate a sea of irrelevant information to find valuable insights? Seamless integration streamlines processes, prevents data silos, and yields actionable insights. Ultimately, this saves time and delivers more reliable data to help you meet organizational goals.  By understanding integration challenges, you can harness the full potential of HubSpot within your tech ecosy ..read more

Challenges in business are inevitable—especially when it comes to customer success (CS). The good news is that overcoming these obstacles is what makes success so worthwhile and rewarding in the long run.  But even negligible instances of miscommunication, data silos, and client dissatisfaction can quickly evolve into much larger organizational issues. For this reason, leadership teams must implement the necessary systems to mitigate and minimize such challenges wherever possible. Why Integrate HubSpot Service Hub with Your Tech Stack? Customer success leaders (CSLs) choose HubSpot® Servi ..read more

Businesses today are moving at lightning speed. As the market shifts and strategies evolve, leaders face intense pressure as they juggle revenue goals, cross-functional operations, and technology innovation.  Yet, even as the tide turns, customer satisfaction remains at the epicenter of any company’s success. At a time when executives are doing more with less, customer success leaders are searching for tools that create more efficient, effective, and complete solutions for resolving customer concerns, renewing brand trust, and solidifying long-term brand loyalty. HubSpot’s Service Hub del ..read more

Ready to deepen your customer relationships beyond the basics? The HubSpot Service Hub can be a powerful tool for facilitating seamless customer service within your organization—and properly setting up and configuring integrations helps to unlock the full potential of this system’s features. Take it from HubSpot: Savvy customer service teams help turn issues into opportunities. Based on SmartBug’s expansive HubSpot experience, here are some common integration issues that can occur with HubSpot Service Hub, plus troubleshooting solutions and tips your team can use to proactively maintain your d ..read more

Shifting from Zendesk to HubSpot is a strategic move for businesses aiming to unify their operations across sales, marketing, and customer service. The most common motivators for a system migration from Zendesk to HubSpot are the improved integration, functionality, and support capabilities. Though beneficial, this transition demands careful planning and execution. It also necessitates thorough training to fully harness HubSpot's capabilities. A smooth shift enables businesses to improve customer engagement and operational efficiency.  By undertaking this change, companies are evolving ..read more

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! &nb ..read more

Email deliverability is the measure of how successfully your emails reach their intended inboxes. Getting an email from point A to point B seems fairly straightforward, but when you factor in spam filters and other potential roadblocks, deliverability is not as simple as it sounds.  In the third installment of our Mastering Email Deliverability series, we build on the concepts introduced in parts one and two, looking beyond the fundamentals of design, content, and reputation to explore email authentication protocols and other tools that play a significant role in improving deliverability ..read more

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business. Pre-trade show planning should be your attempt to virtually wine and dine your top-tier targets to drive better results once the event rolls around (and, preferably, even after it’s concluded). Let’s get i ..read more

In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. Though HubSpot offers a wide variety of features on its own, its true potential (and yours) is in custom integrations that cater to specific business needs. Whether your organization is a startup or an established enterprise, working with the right HubSpot integrations provider is key to optimizing your workflows and achieving your business goals. But what makes a perfect partner? Glad you asked. Let’s unpack that. The Importance o ..read more