JoAn Majors, RDA, CSP, CVP, advises practices to get actively involved in their communities Since my career in dentistry has spanned nearly 4 decades, I’ve seen many things change in the realm of marketing for new patients. Gone are those days when we could honestly “spray something out and hope it stuck” regarding how we … Gone are the days of “spray and pray” marketing for new patients Read More ..read more

Kristin Tauras, JD, defines the various complex parts of a malpractice claim Today’s reality is that most dental and medical providers have a high probability of being sued. Below is a primer on the “anatomy” of a dental malpractice case. Lawsuits are controlled by state and federal law, but the basic anatomy of the lawsuit … Anatomy of a dental malpractice action Read More ..read more

Mark Pribish offers guidance on minimizing risks of social media Some critics of social media say our addiction to apps in general and social media (in particular) open ourselves up to privacy risks. My question to app and social media users is, “When was the last time you read the terms and conditions or adjusted … Is social media placing your personal privacy or your small business at risk? Read More ..read more

Justin Maxwell offers suggestions for maximizing your tax strategy Senators, CPAs, and tax attorneys have long stated that most American small business owners pay more tax than is legally required. In fact, as a successful orthodontist, you have probably felt that you pay too much to the government in taxes. An independent study proved them … A taxing situation Read More ..read more

Kyle Fagala DDS, MDS; Neon Canvas: Memphis, Tennessee; 2022; neoncanvas.com In this book, Dr. Kyle Fagala waxes poetic about some patients with pretty diverse dentitions — one has teeth like gummy bears, one has three rows of teeth, and one is a snowman with a case of “frostbite.” They all have different reasons for visiting … All The Best Faces Wear Braces Read More ..read more

In an array of colors, blue, white, purple, red, or pink, lotuses are touted as symbols of peace, beauty, and longevity. I love lotus flowers. Earth.com describes them as extremely strong with the first one estimated to have sprouted millions of years ago. For all of its breathtaking beauty, the lotus flower grows out of … Be the lotus Read More ..read more

Dr. Gabriela Aurora Asensi discusses treatment of a special needs patient Abstract A case of an unexpectedly found compound odontoma discovered while treating a pediatric dental patient with autism during oral rehabilitation under general anesthesia is presented. This odontoma caused impaction of the right central maxillary incisor. This patient shows how an impacted maxillary central … Conservative approach of fortuitously found odontoma in a child with severe autism Read More ..read more

Norris 20/26 System As orthodontists strive for clinical excellence with fewer patient visits, customizable braces have emerged as a popular solution. However, many of these platforms come with an unavoidable lab fee, reducing profits for doctors. And, for those who prefer the efficiency of self-ligating brackets, a customizable bracket is not an option. So, what … Reduction of patient visits without the expensive lab fee Read More ..read more

Two systems from Ormco™ designed to meet the needs of orthodontists Spark™ Clear Aligner System Designed for the needs of orthodontists, the Spark Clear Aligner System offers the latest innovations in aligner material and digital orthodontics. For treatment planning, efficiency, and effectiveness, Spark’s Approver software is designed to give orthodontists start-to-finish control. CBCT integration lets … Spark™ Clear Aligners & Damon Ultima™ Read More ..read more

Whether you’re an early adopter or follow a more conservative approach, it’s an exciting time to be in orthodontics. Fueled by advances in AI and 3D-printing scalability, technology in our industry is evolving rapidly. Just 21 years ago, Align was pioneering sequential aligner treatment using refrigerator-sized SLA machines to make one arch at a time, … Technology inspires Read More ..read more