Your nonprofit puts a lot of time and effort into planning your events. However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. This is why a strong marketing strategy is essential. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Let’s take a closer look at some common fundraisers and how you can amplify them on and offline to boost your registration and fundraising numbers: Walk ..read more

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process.  Marketing is all about meeting your target audience where they are, meaning there’s no better place to launch your marketing efforts than online. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based org ..read more

Just like other community-based organizations, nonprofits and advocacy groups thrive off of supporters’ passion, drive, and action. However, keeping the momentum alive can be challenging for organizations of all types, especially when managing a large supporter base or dealing with internal and external changes. Implementing a set of standardized engagement strategies can help your cause grow and maintain the energy needed to fuel your activities. In this guide, we’ll cover how to determine which mobilization tactics are right for your organization, communicate the changes, cultivate your comm ..read more

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Don’t despair—WordPress is well-known for its intuitive and user-friendly interface, making it well-suited for those unfamiliar with web design. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or sta ..read more

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Plus, your marketing strategy will shift depending on what you’re specifically promoting. As more nonprofits focus on recycling and reducing the estimated 92 million tons of textile waste produced every year, clothing fundraisers have seen a rise in popularity.  However, to host a successful clothing ..read more

For many nonprofits, website development is a top priority immediately following their organization’s inception. Your nonprofit’s website is crucial for explaining your organization’s work, gathering support, and collecting donations, so getting it up and running quickly is key. However, since your website has likely been with your nonprofit since its early stages, there may be opportunities for refinement. Even if your organization or website is fairly new, you can still make small adjustments that lead to far-reaching improvements for your site. We’ll provide insight into five common problem ..read more

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization. Then, you’ll announce your campaign and begin the public phase. During this phase, you will capitalize on the success of the quiet phase and invite the broader community of donors to participate and help get your campaign over the finish line. In this post, we’ll explore five tips that will help you ma ..read more

If your nonprofit is in the early phases of a capital campaign, you may be wondering exactly how long this period should last. You’ve already set your fundraising goal, done initial prospect research, and solicited a few major gifts from board members and major donors. How much longer do you need to wait before you announce your capital campaign to the public? The answer isn’t always straightforward. The quiet phase of your nonprofit’s capital campaign should last as long as you need in order to be ready for a public campaign kickoff, which can vary widely from organization to organization. At ..read more

Moving into the new year, nonprofit professionals everywhere are thinking about what they can do differently to improve their organization’s results. As you plan your fundraising activities, choose marketing strategies, and set your annual goals, reading up on the latest giving trends can help you align your approach with what’s going on in the wider nonprofit community. But don’t just pay attention to what’s going on in the world of giving—technological innovations can also affect how your nonprofit markets itself and how your audience responds. In particular, technology trends are ..read more

No matter what your association’s goals are, having a base of loyal, engaged supporters is one of the most important factors for success. To secure essential revenue, you’ll need to motivate members to renew their memberships, contribute to fundraisers, purchase branded merchandise, and attend conferences—all things that engaged members are more likely to do. You can even meet goals like acquiring new members more easily when current members are dialed into your association. For example, members who are deeply engaged can be more likely to refer their friends and colleagues. In this guide, we ..read more