The Nonprofit Event Debate: Virtual, In-Person, or Hybrid Fundraising Model?
Classy
by Jess Woloszyn
2y ago
Spoiler: A hybrid fundraising model for nonprofit events combines the comfort and safety of engaging donors virtually with the personal touch of live interactions. It’s natural to debate the best fundraising events for nonprofits as our sector emerges from the COVID-19 pandemic. The good news is that you’re not limited to a single format. Here’s your complete breakdown of the current nonprofit event landscape, including: 10 pros of virtual fundraising events 10 pros of in-person fundraising events 8 ideas for an event with a hybrid fundraising model  The Great Debate In 2020, nonprofits ..read more
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11 Simple Ways to Raise More on National Food Bank Day
Classy
by Hannah Durbin
2y ago
National Food Bank Day is on September 3, 2021. We want to help you unlock the generosity of donors who are passionate about contributing to the cause.    Food banks have the critical job of providing meals to those facing hunger, which is no small feat. As a result of the COVID-19 pandemic, we’ve seen a larger number of people in need of their services. In 2020, food banks distributed 6 billion meals to those facing hunger in the United States. Launch a compelling crowdfunding campaign to take advantage of National Food Bank Day this September and raise more to impact more live ..read more
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Classy Announces New SVP of Product Management & Design Who Will Lead New Product Investments
Classy
by Jess Woloszyn
2y ago
Classy’s purpose to mobilize and empower the world for good flows from the expertise of our technologists right through to the tools we provide our nonprofit customers. Today, we continue on that path by welcoming Eric Pannese as our new Senior Vice President of Product Management & Design.  Eric joins the Classy team from Medallia, a Saas-based customer experience management platform. He brings over 20 years of technology experience,13 years of which were with SaaS products across various verticals, from finance and retail to hospitality. His deep focus on customer experience will me ..read more
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Employee Resource Groups: The Classy Communities That Bolster Our Mission
Classy
by Nancy Vance
2y ago
Classy staff culture has always been organic and grassroots in nature—whether it is mobilizing for a cause, launching a fundraising campaign, or convening for a good-natured celebration. True to form, it is not surprising that our employees organically created what would soon be employee resource groups around common interests, identities, and causes.  We quickly understood that these groups, which we named Classy Communities, were the heartbeat of our diversity, equity, and inclusion (DEI) movement at Classy. We jumped at the opportunity to create resources for them to operate and thrive ..read more
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How to Help: 3 Nonprofits Contributing to the 2021 Haiti Earthquake Relief Efforts
Classy
by Jess Woloszyn
2y ago
On August 14, 2021, a magnitude 7.2 earthquake followed by four aftershocks struck western Haiti and took the lives of an estimated 1,300 citizens. This is the second earthquake to hit the area with such force after a first shock back in 2010. Now, the world is banding together to support relief efforts once again. The epicenter struck about 80 miles west of the capital of Port-au-Prince, damaging infrastructures like homes, roads, ports, bridges, and hospitals. With access to only a few dozen doctors in the area, people are desperately seeking care and safety.  In response to this, we’ve ..read more
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2 Social Media Metrics Your Nonprofit Should Be Tracking
Classy
by Robert Carnes
2y ago
There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance.  Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can benefit from tracking them. Download The Nonprofit’s Social Media Content Planner Saves As a social media metric, saves are currently exclusive to Instagram. This feature was introduced back in 2017 as a way for users to bookmark posts for later vi ..read more
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6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI
Classy
by Jess Woloszyn
2y ago
Boost your fundraising efficiency by identifying a list of actionable time-saving opportunities that your organization can implement today.  More time means more focus on impactful campaigns. It also creates room for the small details to shine through your fundraising efforts which make a world of difference to supporters and beneficiaries.  We’re here with time-saving hacks that any fundraising professional can appreciate to help you reach your full strategic and creative potential.  Take back time from monotonous tasks and refocus on fundraising activities that create sustaina ..read more
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Giving Tuesday 2021: Your Top Questions, Answered
Classy
by Jess Woloszyn
2y ago
Giving Tuesday 2021 is right around the corner. To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. Nonprofits are hopeful that they can re-engage their donors from last year with a new eye on what’s ahead for the future of fundraising. It’s the perfect time to nail down your strategy and decide how you’ll stand out. Nonprofits raised more than $2.47 billion on Giving Tuesday 2020 in the U.S alone. Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesd ..read more
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How to Use Pass-Through Parameters for Your Nonprofit Donation Page
Classy
by Korrin Bishop
2y ago
Making the donor experience as easy as it can be directly impacts your nonprofit’s ability to acquire donations. Tailoring campaign materials to specific donor segments also adds a layer of customization that encourages giving. Using pass-through parameters is a simple way to achieve both of these goals. In this post, we’ll cover what pass-through parameters are and how to incorporate them into your nonprofit’s website or Classy donation page. We’ll also cover a few best use cases to give you some ideas on how to test them out. Optimize Your Nonprofit Donation Page With This Comprehensive Chec ..read more
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Here’s How Each Member of Your Nonprofit Staff Fuels Fundraising Success
Classy
by Korrin Bishop
2y ago
There are many nonprofit roles that are responsible for fundraising. Nonprofits who get more of their staff involved in their online fundraising strategy prove to be more successful in driving donations. Working as a team to maximize donations benefits your nonprofit’s mission and overall financial health.  Check Out The 2021 State of Modern Philanthropy On average, successful nonprofits bring four users into their Classy platform within the first 90 days. Those nonprofits see an 84% higher donation volume and 122% more transactions than those who don’t take advantage of multiple users an ..read more
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