Loyalty is the New Nonprofit Donor Currency: Part 2
Clairification
by Claire Axelrad
2d ago
Can AI help your nonprofit connect more authentically with people so you, and the social benefit sector as a whole, do a more effective job addressing today’s most pressing problems? In other words, can AI help you drive loyalty? The short answer is yes. But it won’t happen if you keep working as you’ve always worked. Last week, in Part 1 of this two-parter, I offered two truths, two challenges and two suggestions for you to consider if you want to drive generosity and philanthropy in an era of constant demands for attention, diminished trust and a crisis in generosity.  Today I’ll illumi ..read more
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4 Keys to Raise Money in Today’s Attention-Sucking Nonprofit Jungle
Clairification
by Claire Axelrad
2w ago
Wondering where fundraising is heading in our highly networked, overly saturated, noisy-as-all-get-out post-digital revolution world? A world that’s really a jungle, with so much competition for attention — for-profits, other nonprofits, socially conscious businesses, political campaigns, friends, and family? Your mantra can no longer simply be about “creating awareness.” Alas, attention is increasingly ephemeral. The new nonprofit currency is not creating attention. It’s building loyalty. You simply can’t afford to keep losing 8 out of 10 new donors. Which means it’s time to reframe how you ..read more
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Why Would a Donor Give to Your Charity?
Clairification
by Claire Axelrad
2w ago
What gets donors going? The heart, not the head.   “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donor Choose Charities.”  They begin their study from the widely-accepted premise that charities exist primarily to help needy people and the desire to meet needs is a key criterion in the selection of charitable beneficiaries. Interviews with committed donors found this was not the reason they gave. In br ..read more
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Don’t Worry, Be Happy: Useful Life Advice for Nonprofit Fundraisers
Clairification
by Claire Axelrad
3w ago
Some years ago I happened on an article in the New York Times where the author, David Pogue, asked readers for their very best ‘life advice.’  There was so much great stuff in there!  If you happen to have a NYT subscription, I’m sure you’ll enjoy reading the full article. For those who don’t (and really for everyone), I decided to share some of my favorite pieces of wisdom with you.  Particularly those that apply to your nonprofit work. And, especially, those that apply to your work/life balance. Let’s begin! 1. Worrying about a cat stuck in a tree? Not every problem needs to b ..read more
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Strategic Nonprofit Board Recruitment
Clairification
by Claire Axelrad
3w ago
When organizations aren’t raising as much money as they need, they’ll often tell me: “We need to recruit new board members.” This is very often true, but it’s only a piece of the puzzle as to why they’re not being more successful with fundraising. So, if you’re about to embark on some board recruitment, I strongly encourage you to do a little soul searching first so you can embark on your quest strategically. Not all organizations are the same. In my humble opinion, the best boards are fundraising boards. You may have a self-described “community board” you’d like to evolve to a fundraising boa ..read more
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How to Craft a Nonprofit Board Orientation Strategy
Clairification
by Claire Axelrad
1M ago
Please don’t leave your new (or old for that matter) board members dangling! Being a board member is not something we’re generally taught. In fact, it can be a complete mystery. Folks feel proud to have been recruited to join your board, and excited to begin their service, but… what happens next can mean the difference between a fulfilling experience and a disappointing one. Do you have a board orientation strategy? I don’t just mean in a dusty handbook somewhere on a shelf or in a file no one can find. I mean a vibrant orientation approach that kicks in the moment your board candidate says “y ..read more
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Leaping Clairity Click-it: Nonprofit Links + Free Resources
Clairification
by Claire Axelrad
1M ago
This week, before we get to all the resources I’ve curated to help you do great work, these questions from the always sage Seth Godin bear your consideration. Direct questions worth answering For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work is easier to do? — Seth Godin Think about it, okay? If you really dig into these questions, both as an individual and as a team, you ..read more
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The Role of Artificial Intelligence in Major Gift Fundraising
Clairification
by Claire Axelrad
1M ago
What if you had a new strategy for building the types of committed, transformative relationships with donors necessary to build, nurture and sustain a meaningful major gift fundraising program? Most nonprofits know how important a major gifts strategy can be to their overall survival. After all, the 80-20 rule is more than alive and well in fundraising, with 80 to 95% of donor dollars often coming from as few as 5 to 20% of an organization’s donors. A single major donor can turn a five-year wish list into reality, empowering organizations to bring the most mission impact possible to the commun ..read more
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Fundraiser Job Tips: How to Hire/Get Hired + Top Interview Questions
Clairification
by Claire Axelrad
1M ago
In my last article I talked about how to pitch yourself for a new job. My focus was on fundraising jobs, but it’s a paradigm you can use for any time you’re trying to make a persuasive case for yourself. Today I’d like to get to the part where you’ve transitioned from “selling” to the interviewer, and have arrived at the part where they sell to you.  In other words, it’s your turn! It’s important to prepare for this part of the interview. And, if you happen to be wearing the interviewer hat, you can use these tips to listen for important questions that will tell you a lot about your poten ..read more
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Borrow From Old MacDonald’s Farm to Interview for a Fundraising Job
Clairification
by Claire Axelrad
1M ago
Did you have a New Year’s resolution to look for a new development position? Or maybe to transition to work in the social benefit sector? Have you put your job search off, wondering how your skills translate to what you’d really like to do? We all have an inner critic telling us super unhelpful things like: You’re not ready yet. You need another course or degree. You need more years of experience doing x, y, and/or z. You need time to prepare. You aren’t good at this (math/negotiating/technical/financial/digital/sales) stuff. You aren’t as confident as other people. You can’t take this leap ..read more
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