Out of stock: When it helps — and hurts — a brand
HeadCount
by Marlene McNaughton
2y ago
Retailers and brands have struggled to manage stock levels during the pandemic. But out of stock can sometimes represent good news. “Out of stock is more dangerous in the times we live in now with the rise of the secondhand market,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “They offer luxury, with proof of authenticity, delivered online. It strikes at the heart of what luxury brands are truly all about.” Read the article  ..read more
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Being Dumped By Nike Might Do Some Retailers Some Good
HeadCount
by Marlene McNaughton
2y ago
Amid Nike’s moves to consolidate wholesale accounts, a few affected retailers are expressing confidence they’ll be able to shift to other vendors to fill the void.“The bigger retailers are putting on a brave face, but Nike is a powerful brand and the loss will be felt for many of these retailers,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. Read the article ..read more
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Data literacy is a key skill in an ever-expanding digital universe
HeadCount
by Marlene McNaughton
2y ago
Data literacy can be a tough sell for executives who speak of profits and losses but don’t know how to dig into underlying causes such as a misalignment between foot traffic and staffing. But, data is pervasive. “Think of any kind of company, every department is grappling with data,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. Data needs people who can make sense of it all, which is the goal of a new program launching at NAIT.  Read the article ..read more
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Cycle Gear – Finds a new gear with their Traffic & Conversion Program
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by
2y ago
Headcount Corporation’s Traffic & Conversion Program helped Cycle Gear drive revenue, improve their bottom line and shift to a ‘conversion culture’. Despite tough headlines for many of the industry's biggest retailers, one specialty retailer is bucking ..read more
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Costco makes everyone mask up
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2y ago
Costco, among the first retailers to require face masks upon entry in early May, has taken its restrictions a step further by mandating that customers with medical mask exemptions wear face shields. The requirement applies to ..read more
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Podcast: Driving sales when store traffic is down
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by
2y ago
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a ..read more
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Driving Sales Performance with Conversion
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by
2y ago
There are really only two good reasons for retailers to invest in programs like traffic and conversion analytics: they help save money or make money. Traffic and conversion analytics can do both.Across every segment, from specialty luxury ..read more
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Is it the right time to open an experiential, socially-distanced toy store?
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2y ago
The toy store and play studio, called Toyish Lab, opened in the borough’s Clinton Hill neighborhood earlier this week, according to an AM New York report. The studio is built around playing with the brand’s flagship ..read more
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Should store associates deliver online orders?
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by
2y ago
Zumiez, the teen chain geared toward skateboarders and snowboarders, has launched a program that puts store associates to use delivering online orders directly to customers’ doors. Rick Brooks, Zumiez’s CEO says the overall goal of Zumiez ..read more
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Will paying associates to get COVID-19 vaccines work?
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2y ago
Leadership at Dollar General and Trader Joe’s understands that associates can’t stock shelves and serve customers in stores if they are out of work ..read more
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