We are very, very happy to be able to announce that we are joining the CARTO family. It is a unique moment and we feel lucky as people and as professionals. For a leading company such as CARTO to acquire us will allow ourselves to offer even better services to current and future customers. With the technology and the CARTO team we have developed successful solutions for clients such as MasterCard, Vodafone, Telefónica, BBVA, etc. From now on we can do it for many more, in a faster, more effective and noticeably different way to the rest of the sector. Weekly meeting internaly known as “State o ..read more

The tertiary sector or of services is, by far, the one that contributes the most to the Spanish GDP, specifically with 66.4%. Tourism contributes greatly to the sector, being one of the main sources of income and employment in the country.The prosperity of the sector gives rise to a strong competition that requires companies and public organizations to differentiate the public from a particular destination. To achieve this differentiation, the intervention of tools and technological solutions of various kinds is key, and geolocation services play an important role in a large part of them. Loca ..read more

Constantly, whether as we walk, watch television or surf the Internet, we are aware of the appearance of new brands or products around us. This is mainly because the markets are constantly evolving and the needs of the customers change continuously. These changes mean that companies have to rethink their marketing strategies with some frequency. Some of these changes options tend to be to penetrate new market niches or to look for an international market in which to settle. In this aspect, the so-called product life cycle has a lot to do with four phases (introduction, growth, maturity and dec ..read more

The customer experience inside a store has nothing to do with what it was a few years ago. This is largely due to the emergence of technologies such as indoor mapping or augmented reality, which make the user enjoy an enriching visit that goes beyond buying a product. Indoor mapping, as is usual, arises from a need, which is none other than being able to position people and objects in closed environments. With this, we get to know in a more accurate way the behavior of people indoors, a very useful factor in the case of shops. Thanks to this monitoring of customers, store managers can define t ..read more

The phrase “data is the new oil” can be heard in many situations today. This expression aims to highlight the importance of the data and the economic potential that they bring. However, we cannot take advantage of all the wealth they contain if we do not know how to capture them in a way that allows us to draw conclusions in a simple and quick way. For this, there is no better way to do it than by representing them visually. These representations, whether through maps, dashboards, statistical graphs, tables or any other visual medium, are applicable to a wide variety of environments and situat ..read more

The visualization of the data is a very helpful process to have perspective of the current situation in which we find ourselves. It is useless to have many figures in front of us if we do not know how to draw valuable conclusions from them. If we focus on the field of geolocation, thematic maps are the most useful tool to check at a glance the status of some processes and their evolution over time. According to the characteristics of those factors that we want to study, it will be more convenient to carry out one type of representation or another. Through the following lines, we will go on to ..read more

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