Today, more than ever, the customer needs to be heard. The latest customer experience statistics are clear: companies that implement customer centricity policies are 60% more profitable, while more than two in three consumers are willing to pay more for services that meet their needs. In Neosperience we have been dealing with Digital Customer Experience for years: we have experienced multiple changes in trends, in the interaction between brands and consumers and in the way of living the customer experience. Throughout this time we have championed the importance for businesses to build an ..read more

The advent of the Internet in the last decades has totally revolutionized the way we communicate, work and share information. The removal of space and time barriers, however, has not been matched to date by the removal of digital architectural barriers for users with some form of disability – 87 million people in the European Union alone and 1.3 billion people worldwide, 16% of the world’s entire population. According to the World Wide Web Consortium (W3C), Web site accessibility is the ability of a site to be enjoyed effectively, in its interface and content, by every user. Making one’s Web ..read more

Tourism is on the upswing after the hard setback of the pandemic. Although people have returned to travel, however, tourists’ choices and expectations have changed, opening up to scenarios that were unprecedented or underestimated a few years ago. We have rediscovered the value of proximity tourism and we’re more aware of the environmental impact of our trips; above all, though, tourism has gotten more and more digital, particularly if we take into consideration the customer experience that goes into the planning and conduct of the trip. For this series of reasons, in a scenario that is still ..read more

On September 20, 2022, Confindustria Brescia hosted an in-depth discussion on the “relationship between Metaverse and Web 3D” for B2B and B2C manufacturing industries. During his speech, Dario Melpignano, CEO of Neosperience, delved into the logics of Web 3D and the relationship with the Metaverse, offering as an example operational projects such as the one realized for Colombo New Scal SpA, a Lecco-based business active in home appliance manufacturing. We hear from all sides that the Metaverse is coming: what does this statement mean? The Metaverse is definitely coming, but at the same time ..read more

In 1632, in the Dialogue Concerning the Two Chief World Systems, Galileo Galilei brought to support the theory of heliocentrism the belief that “If you could see the earth illuminated when you were in a place as dark as night, it would look to you more splendid than the moon.” In 1968, more than three centuries later, the U.S. Apollo 8 space mission reached the orbit of the Moon. This was not the occasion when astronauts landed on our satellite for the first time – the moon landing would not occur until a year later –  but something surprising happened nonetheless. At one point in the li ..read more

Cover image: Dall-E Mini, “Generative Art About Empathy In Blue Tones”, digital medium, 2022  From the bizarre juxtapositions of images created by Dall-E Mini to the NFT market: images generated by AI algorithms are increasingly becoming mainstream. At the same time, this close intersection between art and technology raises several questions. Can a machine generate works of art autonomously? If so, what is the future of artistic production when it is no longer exclusive to humankind? What are the limits and risks, but also the potential, of this kind of art? What is Generative Art? Gener ..read more

PaesEuropa – Time for a new globalization Dario Melpignano, CEO of Neosperience, spoke on Friday 24 June at the 51st National Conference of Young Entrepreneurs of Confindustria in Rapallo with a speech entitled “The Intelligent Enterprise“. Together with journalist Davide Parenzo, Dario discussed the prospects that artificial intelligence offers for the health and economy of the country in front of an exceptional parterre, composed of prominent personalities of Italian politics, institutions and entrepreneurship. Intelligent enterprise, according to Dario Melpignano, is able to adapt to chang ..read more

In this article we will talk about the opportunities for growth and innovation in the furniture and design sector. Today, the context in which operators in the sector are moving is complex, but in strong recovery. Although rising raw material costs and delays in sourcing have delayed deliveries and increased costs for the final consumer, the market is currently reacting positively, more than expected especially with regard to B2C. Many entrepreneurs in the sector have said that – between this year and last year – they have seen a  flow of purchase 50% higher than in the previous period ..read more

From last November until next June 6, at the Futures Festival organized by the Smithsonian Institute, an event where you can admire the innovations that are destined to change the world, we can hear a very special voice: Q. Introduced in 2019 as the first genderless virtual voice, Q was created to be used by virtual assistants to spark a debate on gender in Artificial Intelligences. In fact, as Ryan Sherman, one of the co-creators of the project, says: “Q was designed to initiate a conversation between insiders and the public about why Artificial Intelligence technology – of a genderless natu ..read more

In a context where the world of sport is constantly growing, but at the same time in need of change, the emergence of innovative technologies, the diffusion of new tools and their use have become factors of enormous importance for the growth and evolution of the sector. If we take the economic and social situation of the world’s richest and most popular sport – football – then it is clear that, between scandals and crises, the need for innovation is urgent. A change must be made, and the technology in this game can play a leading role. Today more than ever, it is vitally important to face the ..read more