NGDATA - Customer Experience Management Blog
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Get insights & up-to-date information on how big data and customer experience management is shaping how we do business today. NGDATA's Lily Enterprise™ captures data across all channels, provides enterprises with real-time insights and drives omni-channel customer experiences.
NGDATA - Customer Experience Management Blog
5h ago
The proposed American Privacy Rights Act (APRA) aims to establish national consumer data privacy rights and set standards for data security. While America's Credit Unions expressed general approval of the legislation, they have concerns about the GLBA exemption, federal preemption, and private right of action. Nussle suggested three areas that could be addressed to better help credit unions.
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The post Improvements Needed for CUs in Data Privacy Legislation appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
5h ago
GA4's shift from "conversions" to "key events" is significant for digital marketers, especially SEO professionals. Key events measure interactions important to a business, align with business objectives, demonstrate the value of organic search traffic, and elevate marketing reporting. SEOs need to understand and leverage this change.
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The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
5h ago
Credit unions have great customer service, but banks excel in digital services. To build and maintain customer loyalty, credit unions must learn from banks and improve their digital offerings.
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The post Banks Have This Major Edge. Can Credit Unions Catch Up? appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
In today's competitive marketplace, consumers want unique experiences. Brands use innovative strategies like AI-powered personalization, interactive experiences, voice-activated tools, cross-channel personalization, and predictive analytics to stand out. These technologies enhance customer satisfaction, foster brand loyalty, and drive sales.
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The post 5 Innovative Ways to Give Your Customers the Personalized Experiences They Want appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
A recent survey by the ABA shows that while the use of AI-powered marketing technologies in banks is still low, the potential impact of AI is significant. Bank marketers see the most value in gaining efficiency and enhancing the customer experience through the automation of repetitive tasks, data analysis and insights, and personalized customer experiences.
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The post Bank marketing and AI: Here today, gone tomorrow? appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
Banks use real-time client data, AI, cloud computing, and open banking to enhance digital experiences and provide personalized interactions. Personalization boosts customer loyalty but raises privacy concerns due to data analysis. It also promotes financial inclusion for underserved communities by expanding banking options.
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The post 4 Ways Personalization Is Evolving at Top Banks appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
Chase has launched Chase Media Solutions, a digital media business connecting brands with its 80 million customers. The platform combines retail media network scale with Chase's precise targeting capabilities, and offers first-party data, better ROI, and brand safety. Initial pilot partners have seen significant traction in driving incremental sales and new customers.
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The post Chase Launches Chase Media Solutions, a New Digital Media Business appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
Credit unions rely on digital channels to reach potential members, but ad blockers are becoming increasingly popular. To overcome this challenge, credit unions are turning to affiliate marketing, which is cost-effective, avoids ad blockers, and provides credibility and visibility.
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The post Promoting Credit Unions in the Age of Ad Blockers appeared first on NGDATA ..read more
NGDATA - Customer Experience Management Blog
1w ago
Community banks are locally owned and operated and provide small business loans, agricultural loans, and commercial loans. They focus on personal relationships with customers, keep up with technology, and are more flexible than larger banks. The COVID-19 pandemic accelerated the adoption of online banking, which community banks have embraced. They are active locally and often participate in community initiatives. According to community bankers, the customer-banker relationship sets them apart from larger banks.
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The post How community banks survive despite competition from giants appeare ..read more
NGDATA - Customer Experience Management Blog
1w ago
Personalized experiences drive sales. The four P's (product, price, place, and promotion) and the three P's (process, physical evidence, and people) are necessary building blocks of marketing that should be adapted to the latest technological innovations. Understanding the customer brief is crucial to avoid misalignment between the campaign created and the customer brief.
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The post Remembering The Fundamentals Of Marketing In A Digital Age appeared first on NGDATA ..read more