On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley, Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. As a much sought-after speaker and advisor for top B2B companies, Jill’s influence ..read more

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley, Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. As a much sought-after speaker and advisor for top B2B companies, Jill’s influence ..read more

In today’s digital age, customer relationship management (CRM) systems have become an essential tool for businesses to manage and analyze customer data. However, migrating data from one CRM system to another can be a complex and time-consuming process. In this blog post, we will explore strategies and best practices for streamlining CRM data migration, ensuring a smooth transition, and minimizing disruptions to your business operations.  What we'll Cover: Pre-Migration: Laying the Groundwork for a Seamless Data Migration  Assessing Data Quality A crucial first step when looking to mi ..read more

Over the past few years, supply chain management has become especially difficult to navigate. As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. These bottlenecks can negatively impact the bottom line, from fluctuating demand and inventory mismanagement, to logistical inefficiencies and customer service issues. However, by leveraging CRM applications, businesses can effectively address these challenges, enhancing operational efficiency and customer satisfaction. How can CRM solutions help manufacturers and wholesale distributors navigat ..read more

Creative Foam, a manufacturing company established in Michigan over 50 years ago, has grown into an industry powerhouse. Today, the company has twelve facilities across the US and Mexico, one of the biggest tiers and OEMs in the automotive industry. The company has now extended its operations into other sectors, with 20% currently focused on healthcare. However, success doesn’t guarantee a challenge-free journey. Despite its accelerated growth, Creative Foam has encountered a series of challenges that have forced them to re-evaluate how it carries out operations. Tougher Market Poses New Chall ..read more

Few projects can have as big of an impact on your company as a successful Customer Relationship Management (CRM) implementation. Turning your employees into “customer experts” takes real effort but yields huge returns as your teams learn to create loyal advocates from your everyday customers.   And as you might suspect, planning a CRM go-live project takes a combination of skills that go beyond most other IT projects. A CRM implementation project manager needs to be a firm taskmaster, motivational coach, and business process expert. They also need to know how to corral strong-willed ..read more

Large Language Models (LLMs) have gained the attention of B2B operators over the past two years. Sales professionals are curious about integrating this technology into their daily activities and how LLM and generative AI can simplify their workflows and relieve them of some of the mundane tasks that take up the time they could use for actively selling. In no time, the LLM landscape has become highly competitive, with some vendors trying to replicate what ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta’s Llama, Salesforce’s Ein­stein GPT, Anthropic’s Claude 2 have succeeded to do. However ..read more

In today’s competitive business landscape, enterprises can no longer afford to operate without clear goals and strategies in mind. For enterprises across manufacturing, where sales cycles are complex and customer journeys are long, it is especially critical to develop clear sales and customer engagement strategies to thrive and build long-term success. However, such strategies cannot be crafted without a complete and clear set of data that can be collected and processed with the help of a CRM solution. How can CRMs help manufacturing companies develop cohesive and effective sales and customer ..read more

On this episode of the Fuel Growth podcast series, my co-host Lizzy and I got to sit down with Paul Black, co-founder and CEO of sales-i, the leading sales intelligence software company for manufacturing and distribution companies worldwide. Paul has dedicated his career to revolutionizing the way businesses approach sales strategies and customer relationships. With an extensive background in technology and a passion for empowering sales professionals, Paul has emerged as a trailblazer in the field of sales intelligence.  We were extra excited to speak with Paul this week to understand mo ..read more

With the wide range of different CRM solutions on the market, it can be challenging to figure out exactly which one is right for your business. Should you pick the mainstream one that is most widely known? Or go with a smaller platform that might be more tailored to your specific business objectives? As you dive into the process, it’s natural to wonder what exactly you should focus on. What questions should you ask your team and potential CRM vendors? What features really matter, considering your unique business, industry, and team? Evaluating CRM systems, whether you’re implementing a new one ..read more