The right CRM can digitally transform your manufacturing business, putting you on the right path to customer success and Industry 4.0. But what exactly is meant by ‘Digital Transformation’, ‘Industry 4.0’ and ‘Customer Success’, why should you care and how can you implement the right strategy? Digital Transformation & Industry 4.0 The terms ‘Digital Transformation’ and ‘Industry 4.0’ are being discussed as a must for manufactures. But what exactly do they mean? Quite simply, Industry 4.0 represents the 4th industrial revolution, where technology is used to automate processes and ..read more

The financial services industry is rapidly changing, and client expectations are higher than ever.  Everyday it’s becoming more challenging for advisors to juggle between the roles of an investment advisor, financial planner and a business manager; all while managing their operational needs and being compliant with the investment regulators to deliver high quality client services.   Have you ever considered a simple solution that can help keep you on track while multitasking between each of those business roles? It’s always a relief to make time to do the things you enjoy doing the most, in t ..read more

Maximizer CRM has been busy attending, hosting and participating in multiple events around the globe since late spring. We presented at various conferences across Canada, several exhibitions in the UK, and a workshop series in both Johannesburg and Cape Town.     On May 22nd, 2019, Maximizer attended the Thames Valley Expo at Royal Ascot Racecourse. Mike Richardson, Managing Director of Maximizer for the EMEA region, hosted a panel session which featured Dr. Dave Richards of Dr. Dave Innovation, Peter C Smith of Thames Valley Business Advisors Ltd., Lucas Batista of 3 County Property Services ..read more

Mental health can affect people of all ages, income, gender, education and cultures. In any given year, 1 in 5 Canadians will personally experience a mental health problem or illness. Mental health is and continues to be a serious concern among people all around the world. Increased awareness and education are needed to better understand how we can help those who suffer from mental health issues. At Maximizer we decided to get out and Walk the Talk as part of Mental Health Week 2019. On Friday May 10th, 2019, Maximizer CRM hosted the Walk the Talk event, a charity walk in partnershi ..read more

Amid the uncertainty that Brexit is bringing to UK businesses, it’s imperative that manufacturers don’t take their eye off the ball when it comes to investing in digital transformation, especially in the competitive battlefields of marketing, sales, customer experience and service.Technological innovation remains top priority, with Customer Relationship Management (CRM) systems fast emerging as the go-to platform for the sector to push ahead with Industry 4.0, while mitigating some of the risks posed by the current political and economic turmoil. “At a time when manufacturers need ..read more

In today’s customer-centric, digital-first world, many business owners and managers are bombarded with ‘information overload’ and are urgently seeking ways to derive greater control, understanding and intelligence from their organisation’s data.   One of the best solutions to this growing problem is to adopt a Business Intelligence (BI) strategy, but in reality many companies have been slow to do so – due to a lack of knowledge of exactly what it involves, where to start, and how long it will take to see any benefit. The truth is: Business Intelligence should be an integral part of y ..read more

15 Ways to Supercharge Your Business – Week 10 Having examined your customers’ evolving expectations in detail and identified where you may need to rethink your business processes, this week we turn to the practical matter of how Customer Relationship Management (CRM) software is helping companies like yours successfully manage the modern customer lifecycle – from acquisition through to retention and expansion – while boosting salesforce productivity. Be Organised, Impress Customers A CRM system enables you to work from one central database and keep it updated in real-time, so ..read more

15 Ways to Supercharge Your Business – Week 9 When challenging the status quo in the business world, a certain degree of resistance is inevitable. In fact, according to a Forbes article citing research from Harvard Business School, 70% of all organizational change efforts fail “and one reason for this is executives simply don’t get enough buy-in, from enough people, for their initiatives and ideas.” So when it comes to embracing the New Customer Journey – the topic of our current series of blogs and – it is vitally important to get your staff on board with your digital dreams ..read more

How can I improve sales lead generation? What marketing and sales KPIs should I set? Could I direct marketing spend more wisely to boost revenue? You may well be asking yourself these questions as you plan for the 12 months ahead. They are fundamental to business success – but the answers are likely to prove elusive unless you can draw the necessary intelligence from your sales, customer and performance data. Indeed a survey of B2B marketers showed that “lack of quality data” and “limited insight into target audiences” are two of the top three biggest obstacles to successful lead gene ..read more

Regardless of your political viewpoint and the shape of Britain’s future relationship with the EU, one point of agreement seems to be that the impact on British businesses is likely to be substantial – whether or not they trade directly with the EU. But amid the uncertainty, we’ve seen a new sense of pragmatism emerging. Business intelligence software – in particular, Customer Relationship Management (CRM) – is playing a key role in helping companies continue to invest in growth while cushioning the impact of market volatility, preparing for changes ahead and exploring new market oppo ..read more