7 skills logistics leaders will need to manage the digital supply chain
Fronetics – Digital and Content Marketing for the Supply Chain
by Guest contributor
3y ago
Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines success of logistics leaders. Editor’s note: This is the final guest post in a three-part series by Kate Began of Polycase.  It took some time for the tech revolution to hit the logistics […] The post 7 skills logistics leaders will need to manage the digital supply chain appeared first on Fronetics ..read more
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Emerging career spotlight: Digital Supply Chain Manager
Fronetics – Digital and Content Marketing for the Supply Chain
by Guest contributor
3y ago
Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase.  The increasing digitization of commerce has revolutionized global supply chains in all kinds of ways. Shipments can now be dispatched with the click of a button, sophisticated algorithms can automatically route truckers around traffic jams, and goods […] The post Emerging career spotlight: Digital Supply Chain Manager appeared first on Fronetics ..read more
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5 ways Covid-19 has already changed American manufacturing
Fronetics – Digital and Content Marketing for the Supply Chain
by Guest contributor
3y ago
Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase.  The Covid-19 outbreak has changed the global business landscape in ways that would have seemed unbelievable just a few months ago. Businesses have been forced to reevaluate their approach to everything–from sourcing to operations. The manufacturing industry […] The post 5 ways Covid-19 has already changed American manufacturing appeared first on Fronetics ..read more
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Stop hibernating: You’re missing out on company blog benefits
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
3y ago
The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more important than may realize. When […] The post Stop hibernating: You’re missing out on company blog benefits appeared first on Fronetics ..read more
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When short on time, updating old blog posts for SEO makes a lot of sense
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get search engines to pay renewed attention to your website is to update old blog […] The post When short on time, updating old blog posts for SEO makes a lot of sense appeared first on Fronetics ..read more
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Listening alert: New supply chain podcast from DC Velocity
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts consistently get a lot of views. Now, we can share news of another addition to the growing lineup of listen-worthy talks. Logistics Matters With DC Velocity is a brand-new supply chain […] The post Listening alert: New supply chain podcast from DC Velocity appeared first on Fronetics ..read more
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The case for outsourcing content marketing at a time of supply chain disruption
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing  ..read more
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Key step to moving beyond survival mode: Revising B2B buyer personas
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms.  The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to new circumstances that bring new priorities when they look for partnerships and make purchasing decisions.   If your organization went through a first round […] The post Key step to moving beyond survival mode: Revising B2B buyer personas appeared first on Fronetics ..read more
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Covid-19 messaging strategy for supply chain companies: Get the basics right
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your Covid-19 messaging strategy look like? What should you say and where should […] The post Covid-19 messaging strategy for supply chain companies: Get the basics right appeared first on Fronetics ..read more
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Cancellations call for trade show contingency plans (It’s urgent)
Fronetics – Digital and Content Marketing for the Supply Chain
by Ulrika Gerth
4y ago
With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The 3PL & Supply Chain Summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000 supply chain and logistics leaders for three “unmissable days.” For executives like Tom Schmitt, chairman and CEO […] The post Cancellations call for trade show contingency plans (It’s urgent) appeared first on Fronetics ..read more
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