Here at ID Packaging, we’re all about customer experience. We guide our clients each step along the way to creating effective, branded materials so we know the importance of customer interaction with your packaging choices. Read on to see our top tips on how to keep your customers engaged with your business via the containers, boxes or bags they take their goods home in. Function Over Fashion? First off, your packaging has to be fit for purpose. It’s no good having the best branding if your takeaway soup bowl is leaking. It’ll create a poor first impression and you’re unlikely to get return cu ..read more

If you’re looking for ways to revamp your business packaging then read on. If you’re a newbie to packaging, the same applies. Wherever you are on your business journey there’s always room for growth and improvement when it comes to branding. In this post, we want to address colour. It may seem like a simple concept but the simplest courses of action can often reap the most rewards. While graphics, written information and even photos can be fantastic additions to telling your brand story, packaging needs to pop, be instantly recognizable as yours, and stay in your customers’ minds. Each colour ..read more

Package design can make or break the success of your business. Seem a little dramatic? Well, think of it like this: Tesco tout their wares in blue and white, Nike have a great big tick (get it…?) against their marketing strategy, and who doesn’t instantly recognize the golden arches of McDonald’s? The way you sell yourself through your design and logos is big business and following that through to the cartons and containers your customers walk away with is essential. Read on for our top 3 tips to make investing in packaging worth your while – and your money. Make Changes Reading this and think ..read more

Standing out from the crowd is essential when it comes to your business’ food packaging design. Not only is it an effective way of getting customers to sit up and pay attention to your brand, it’ll help imprint the product in their minds and have them coming back for more. With 2017 well and truly underway (March… already?! The days are running away from us…must be getting old!) we thought we’d kick start the creativity train and list our top 5 favourite design ideas for packaging up your precious goods this year. 2017’s top trends in food packaging design Old-timers  Vintage, kitsch and ..read more

We should all know by now that sustainability of the materials we use is good for the planet, but did you that know going green could pay just as great dividends to your wallet? When it comes to ideas for generating better business we know you like your facts short and snappy, so here are our top five reasons to make sustainable packaging work for you. Confirm Your Status A survey revealed that 76% of consumers look to certification to make sure that a company’s claims about how sustainable their products are ring true. Ordering your packaging from ID  Packaging would be a step in the rig ..read more

Money is tight these days, there’s no doubt about that. With currency markets uncertain and Brexit posing a question mark over the future of the UK, it’s more important than ever to keep a keen eye on budgets and make savings wherever you can. For many restaurants and takeaways, packaging up their goods can be an afterthought and is often the first thing to be scaled back on when cashflow isn’t at its best. If you’re savvy enough, there are some great packaging deals to be had out there that’ll boost your business’ sales and marketing potential but won’t pull too heavy on the purse strings. Th ..read more

What’s your brand identity? If you can’t answer the question in less than five words, you could be doing it all wrong. People think that branding is for the big-players, the multi-national companies with thousands to splurge on marketing consultancy and audience testing. Wrong. Even the smallest businesses out there can make room for branding and it doesn’t have to be hard. Just like the answer to our first question, the simpler the better. Okay, time for the free masterclass. If your enterprise specialises in tasty chicken with a zingy flavour edge, you can distill your identity down easily w ..read more

Branding is everything. Your product could be truly top-notch, the best of the bunch, winner by a country-mile… but without branding, who’s going to know about it? Without it being your business that’s associated with the tastiest food or the best buys, then all of your hard work could go to waste. The most successful companies out there have a clear brand identity and no, that doesn’t just mean getting a logo put together by a graphic design student. Branding should be a labour of love – sure, it can be hard work to think creatively if it’s not your strongest suit but putting in the hours wil ..read more

It’s almost time for the event of the year! The UKs biggest event in the food sector, the Takeaway & Innovation Expo, is going to be happening at London’s ExCeL on the 27th and 28th. We can’t wait! We had a brilliant time last year and look forward to meeting lots of new people and having a great time again. We’re going to be on stand 670 for the duration of the event, so come find us to say hi! There’s going to be so much happening over the two days, including seminars on how to boost profits, build your brand, grow your business and help keep you up to date with the latest developments a ..read more

This week we want to talk subversion. It’s not as serious as it sounds, trust us. Thinking outside the (literal) box is taking the packaging industry by storm and a few blogs ago we told you about Greenbox and their super cool convertible containers for pizzas and wraps. You might not be quite at the stage where you’ve got the cash flow to invest in cutting-edge products but we’ve got a few handy hints to get your packaging working in ways you might not have thought. First up, when is a bowl not just a bowl? When it’s used for anything but soup! Okay we’re not winning a comedy award any time s ..read more