Whitehurst: Is AI Creative?
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
2w ago
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative ..read more
Visit website
JKR Rebrands More Accessible Manischewitz
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
3w ago
Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season ..read more
Visit website
2024 GDUSA People To Watch
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
3w ago
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the exceptional opportunities it presents. MOHAWK is the exclusive sponsor ..read more
Visit website
Thorntail Identity Inspired by ‘Light and Zippy’ Hummingbird
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
3w ago
In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand ..read more
Visit website
JKR & Impossible Launch Meatier Brand
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
3w ago
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging ..read more
Visit website
Whitehurst: Is AI Creative?
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
3w ago
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative ..read more
Visit website
Vault49 Celebrates A ‘Uniquely Bahamian’ RTD Brand
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
1M ago
Vault49's London studio has created a brand world and package designs for a new range of RTD cocktails from Ricardo Rum. The Bahamas inspired the palette and graphic elements ..read more
Visit website
Equator Doubles US Presence With Office Integrations
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
1M ago
Equator, a global packaging design company, will integrate two offices previously under the charge of parent company SGK, expanding its in-house capacities and doubling its US presence ..read more
Visit website
Milky Supplement Package Has Compact Footprint
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
1M ago
Milky and Burgopak have teamed to develop ultra-slim packaging for a supplement that lactose-intolerant people will feel comfortable using in public. The tablets are in a blister pack and a wallet-friendly sleeve ..read more
Visit website
JDO’s Inclusive ID For Vaseline Radiant X
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
by Gordon Kaye
1M ago
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind ..read more
Visit website

Follow Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog on FeedSpot

Continue with Google
Continue with Apple
OR