Microbrands are reshaping today’s watchmaking landscape in remarkable ways. These small-scale ventures craft enticing timepieces, leveraging modern technology, marketing strategies, and the combined expertise, passion, vision, and business acumen. What’s particularly striking, at least for some of them, is their ability to deliver well-designed, high-quality watches at compelling prices, often packed with features typically associated ..read more

There is a vast swathe of the watch market awash with affordable watches, models that really deliver a lot of bang for the buck. But how many well-built, well-designed mechanical watches out there can you get for under 300 euros? Not many (the sporty Citizen Tsuyosa Automatic is a serious contender too). Producing watches that ..read more

As we approached the end of 2023, the landscape for those seeking an obtainable motorsport-inspired chronograph underwent a shift, offering a slightly broader array of options. This was spurred by the notable introduction of an extension to IWC‘s Pilot’s Watch series: the Performance Chronograph 41. Available in titanium to commemorate the brand’s enduring partnership with ..read more

Established in 2010, Cyrus embraces the bold watch design traits reminiscent of the early 2000s, evident in every timepiece within its catalogue. The brand inherits a creative spirit, constantly striving for innovation and novel ways to depict time – and to master it. Consider the cosmic Klepcys Vertical Tourbillon series or the Klepcys DICE featuring ..read more

In the realm of chronographs in 1999, it was customary across the watchmaking industry to rely upon outsourced calibres. Rolex, for example, was still using a modified Zenith El Primero to power the Daytona, and Patek Philippe had yet to introduce its in-house chronograph (2005); Patek’s 1998 chronograph 5070 was built upon the Lemania 2310 ..read more

We’ve said it on numerous occasions, but watchmaking isn’t limited to Switzerland or even Europe. There is potential all around the globe, sometimes in the most unexpected places. Japan, for that matter, is one of the most fascinating spots for watches, including independent, creative horology. Names such as Minase, Hajime Asaoka (and Kurono) or Kikuchi ..read more

If you’re in the market for a well-built, well-powered, well-designed, and well-priced dive watch, Mido is almost always a strong candidate. A pioneer in the production of watertight cases since the 1930s, Mido’s Ocean Star 200 collection is the brand’s 21st-century dive watch, a rugged model designed for extreme sports on all terrains. Powering up ..read more

New brands are created almost daily in the watch industry. Still, most of these newcomers or microbrands start with rather generic and accessible watches, powered by outsourced movements. Nothing wrong with that, but we sometimes wish for more. And ALTO, a new brand created in Paris, does bring a lot more. Radical design, out-of-the-box thinking ..read more

A strong advocate of French watchmaking and a brand with history, Yema keeps upgrading its collection with more horological content and designs to please vintage enthusiasts. This blend of modern watchmaking and historic looks was the base of the recently presented Superman Slim CMM.20, the icon of the brand powered by a manufacture micro-rotor calibre developed and assembled in France. Now, it's time for the Navygraf, the other dive watch of Yema to be upgraded and refined with these nice mechanics. Meet the new Navygraf Slim CMM.20 diver ..read more

One of the earliest models in the so-called luxury sports watch category, the Girard-Perregaux Laureato was released in 1975 as a rather peculiar option, being powered by a quartz movement. In 1984, mechanical movements found their way into this original barrel-shaped watch, and this has become the norm since the return of the watch in ..read more