A Step-by-Step Guide to Revenue Attribution Models
MarketLytics
by Milos Paskas
1y ago
Revenue attribution would be the easiest task if a lead would just click on the ad and convert immediately afterward. In such perfect scenario, you wouldn’t have to bother yourself with revenue attribution models. But that is not the case quite often. What usually happens is that they visit multiple channels/touchpoints in the journey before converting. So the real question is – how to know which marketing channels deserve the most credit? It depends from case to case. That’s why we have various revenue attribution models so that you can calculate the value of a particular channel based on you ..read more
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Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
MarketLytics
by Milos Paskas
1y ago
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and more. Unless you know precisely which of these channels brings you the most value, you’ll waste a lot of money without realizing the benefit of each platform. Logically, if one platform brings more revenue than the other, you should spend more money on that particular one and cut your expenses on the other one(s). That’s why it’s essential to get the ad revenue attribution right. In this article, we’ll provide in-depth answers to these questions: 1. What is ad revenue attribution, and wha ..read more
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Apply Now: Content Marketing Intern ?
MarketLytics
by Syed Asad Zaffar
1y ago
MarketLytics is looking for an ambitious, compassionate, and content-driven intern to join us full-time for a 2-month internship. You’ll play a pivotal role in building and growing the MarketLytics brand and work closely with the Data & Analytics teams to build content for our clients worldwide. More specifically, you’ll be working closely together to create high-performing content for LinkedIn, the MarketLytics Blog, and other social sites, share amazing analytic and data measurement tips and insights to build a connection with our clients that is meaningful, authentic, and robust! The Ro ..read more
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Apply Now: Content Marketing Intern ?
MarketLytics
by Syed Asad Zaffar
2y ago
MarketLytics is looking for an ambitious, compassionate, and content-driven intern to join us full-time for a 2-month internship. You’ll play a pivotal role in building and growing the MarketLytics brand and work closely with the Data & Analytics teams to build content for our clients worldwide. More specifically, you’ll be working closely together to create high-performing content for LinkedIn, the MarketLytics Blog, and other social sites, share amazing analytic and data measurement tips and insights to build a connection with our clients that is meaningful, authentic, and robust! The Ro ..read more
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We’re Looking For Cool Digital Analysts!
MarketLytics
by Asma Siddiqui
2y ago
MarketLytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners across 26 countries including F500s, fast-growing startups, and global e-commerce brands. We are looking for Digital Analysts with 6-16 months of experience, who are passionate about digital analytics, reporting, and data analysis. The successful candidates will help build systems to collect information about customers, work with clients to understand their needs, analyze data and create insightful reports to help clients ..read more
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Be Our New Data Engineer
MarketLytics
by Asma Siddiqui
3y ago
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners across 26 countries including F500s, fast-growing startups, and global e-commerce brands. We are looking to add Data Engineers with at least 1 – 5 years of experience to the team. The role will require working with other Data Engineers to streamline the development, testing, and deployment of data pipelines and products. What you need to have to join the clan:  A bachelor’s degree in computer science, engineering, a ..read more
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In Search of an Azure/ Power BI Consultant
MarketLytics
by Asma Siddiqui
3y ago
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners across 26 countries including F500s, fast-growing startups, and global e-commerce brands. We are looking to add Azure / PowerBI Consultant to the team. The role will require working with Software Developers and Data Engineers to streamline the development, testing, and deployment of data pipelines and products. What you need to have to join the clan:  At least a Bachelor’s Degree in Computer Science or related disci ..read more
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Developing a Gmail to BigQuery Pipeline Using Cloud Function
MarketLytics
by Rehan
3y ago
We love data. The more of it, the better. While our work is focused on digital analytics, using customer data to analyze their patterns and behaviors, this year, we decide to take it one step further and focus on our own patterns and behaviors. We realized that we have a wealth of data on how we communicate with our clients using our two main communication channels, Gmail, and Slack. These past few months, we have dived into the world of customer analytics and have worked on developing a cool data pipeline to allow us to observe our interactions with our clients in a more granular manner, usin ..read more
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Deploying Google Cloud Function from GitLab Using Continuous Deployment
MarketLytics
by Rehan
3y ago
Over the years, software engineering has evolved substantially. The main aim has always been to streamline the whole process, from start to end, to make it as efficient as possible. This has given rise to a new kind of mindset; the DevOps mindset. This approach’s goal is to overcome the divide between the developers and the people who manage the infrastructure (Ops). This push towards a streamlined DevOps integration has forced organizations to restructure their workflows and made them opt for platforms with native support for Continuous Integration/Continuous Deployment support like Jenkins ..read more
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Integrating GitLab Version Control in Apps Script Via Google Cloud Function
MarketLytics
by Rehan
3y ago
Google’s ecosystem is incredibly widespread, from its productivity suite like Google Docs to the powerful Google Compute Engine platform. We are big fans of Google’s ecosystem and have built our work around Google’s set of tools. Google may be a little late to the productivity suite party but it has managed to build a solid product in the form of Google Sheets, thanks to its seamless collaborative features and incredibly powerful scripting abilities. This is possible thanks to the Google Apps Script platform, a rapid application development platform that makes it fast and easy to create busine ..read more
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