It’s my birthday and I got you a gift (The Complete Independent Consulting Manual)
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2d ago
Today is my birthday, and I’m taking the rest of the week off. Next week? Exciting adventures. This week? Resting and relaxing. But first, because it’s my birthday, I have a gift for you. The Independent Consulting Manual is now 100% free. You can download the book in epub, mobi, and PDF with all 25 articles from 12 authors and watch the six expert roundtable videos on YouTube with almost five hours of content. All for free. No email opt-in required. ? Here’s where to get The Independent Consulting Manual Download a zip file with the book in PDF, mobi, and epub formats here: https://independe ..read more
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Get more impact out of your client testimonials by turning them into mini-case studies
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
1w ago
In the free guide I co-authored with Meg Cumby on “How to get POWERFUL client testimonials (without the awkwardness),” we include a chapter on the different forms a testimonial can take (https://kaidavis.com/resources/ultimate-testimonial-guide/what-forms-can-a-testimonial-take/). We call out six different approaches to consider for your social proof. Today, I found a new one to add to the guide. If you collect a long text testimonial (like example #3 here or Jakub’s success story from yesterday), you can create a neat mini-case study with some work. Take that long-form testimo ..read more
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Success story with Jakub Zajicek
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
1w ago
First, a digression My wonderful, lovely, amazing cat decided at 1am this morning that it was feeding time. She has a very loud meow, so it was like a mini siren going off in the hallway. And the living room. And the kitchen. And then? After I fed her at 1am? She wanted company at 2am. ? Suffice it to say, I am wiped out today. Very low energy (and low on spoons). I could take today as a big L and say, “Whelp, that sucked,” and be in a grouchy mood about the lost day. But your friend Kai tries to focus on the positive. I might have started today exhausted, but with a little green tea, I’ve go ..read more
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Kai’s Pick’s #2: Against Access by DeafBlind author John Lee Clark
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2w ago
Kai’s Pick: Against Access Against Access (https://audio.mcsweeneys.net/transcripts/against_access.html) by DeafBlind author John Lee Clark is excellent. I’m giving this my required reading tag. Everyone should read this article. I found this article amazing and powerful. It dives into the creation of a new touch-based language by the deafblind community: Protactile. It’s a powerful article, and you should check out a video or two on YouTube demonstrating Protactile (https://www.youtube.com/watch?v=YhDtqtd1CZY). Other Picks Ultimate Sales Machine I know; we just talked about Ultimate Sales Mac ..read more
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More on this ‘small-batch outreach’ concept
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2w ago
Readers — like you! — wrote in with enthusiastic comments about yesterday’s letter: “avoiding a numbers-based outreach approach (and what to do instead).” So, I have some more thoughts to share on this approach to ‘small batch outreach’ — and a strong encouragement that you try it out. First off, I love this small-batch approach to outreach. It’s simple, easy to understand, and easy to get started with: You don’t need any special software, just an email account. Instead of emailing a sprawling list with dozens/hundreds/thousands of folks, you’re emailing a few hyper-targeted people — maybe ju ..read more
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Avoiding a numbers-based outreach approach (and what to do instead)
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2w ago
The truth about outreach marketing is that your reply/conversion rates are relatively low. In the email outreach world, for most campaigns, you’re looking at around a ~3% reply rate being reasonable. (That means if you email 100 people, you expect ~3 replies. 10,000 people? 300 replies. Not leads/conversions/sales, but replies.) Many outreach marketers and agencies lean into that low conversion rate, which isn’t great for anyone. Their logic goes something like this: If my reply rate is 3%, I get three replies if I mail 100 people. I need 1,000 replies. Therefore, I better email ~35 ..read more
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Improve your email outreach by ditching ‘big asks.’
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2w ago
Let’s define Outreach Marketing (and email outreach). What exactly is outreach marketing? Here’s my definition: Outreach Marketing: Stimulating a conversation with someone from whom you want to build a business relationship. Outreach marketing is a form of relationship-based marketing. You’re looking to build a relationship with someone relevant to your business (and business goals). Email Outreach? That’s just outreach marketing and relationship-building over email. Where most people go wrong with email outreach is they make small strategic decisions that seem like they make ..read more
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How to do email outreach (without making all the usual mistakes)
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
2w ago
Let’s talk about a topic near and dear to my marketing heart. Outreach marketing. Specifically, email outreach. Email outreach is one of the most impactful skills you can learn to grow your business. By taking a little time, sending a few emails, and working to stimulate conversations, you can connect with people in your niche and unlock new opportunities, like: Collaboration opportunities Market research conversations Interviews that reach your ideal buyers And potentially even sales opportunities with new leads It’s a powerful marketing channel. And all you need to get started is an email ..read more
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Kai’s Picks Issue #1 – The Ultimate Annual Review Template
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
3w ago
I’m trying something new. Every Friday, you’ll get a link to a relevant resource (or two), a short write-up about why the resource is relevant, and a round-up of this week’s letters. Kai’s Pick: The Ultimate Annual Review Template For anyone looking for a template for an annual review, this one (https://www.annualreview.life/) by Schlaf is very good. If you’re still waiting to start your 2022 annual review, this resource might be coming to you at the perfect time. Great questions A solid process/framework to follow Encouragement to complete the review process over a few separate se ..read more
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How to turn off the Zoom app dock
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
by Kai Davis
3w ago
Do you spend a lot of time in Zoom meetings? I do. And when the Zoom app dock showed up in a coaching call yesterday, my client and I were a bit flabbergasted. “WTF ?!” is a fair approximation of our reaction. Anyways, I poked around and found out how to turn it off. With the below magical incantations, the app dock should disappear for a while. It’ll probably show up again someday when the app updates. Until then, you can banish it with these steps: Launch Zoom and start a meeting Click the ... below the ‘app dock’ Uncheck the ‘show in every meeting’ setting (that’s helpfully toggled on by d ..read more
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