Since you lead a consulting firm, not a firefighting squad, you can err on the side of risk taking rather than caution. In fact, a bias toward action, ambition and audacity may be required to grow your firm past what you’ve achieved already. Eight Steps to a More Audacious You (and More Audacious Consulting Firm) … The post Eight Steps to a More Audacious You (and More Audacious Consulting Firm) appeared first on David A. Fields Consulting Group ..read more

Some messages don’t require a long setup, clever turns of phrase, or revealing frameworks. This is one of them: Do the right thing. With McKinsey making headlines for being under criminal investigation, it seems an opportune moment to examine the ethics of your consulting firm’s activities. Neither you nor other the leaders of other consulting … The post 3 Guidelines to Ensure Your Consulting Firm Does the Right Thing appeared first on David A. Fields Consulting Group ..read more

Winning business from clients who have previously worked with your consulting firm is relatively easy, because they already trust you. With new clients, however, you need to establish the belief that you are a credible, reliable source of chocolate a solution to the client’s challenge. Among the tools to establish trust that you should have … The post The Perfect Case Study for Your Consulting Firm appeared first on David A. Fields Consulting Group ..read more

In all likelihood, your consulting firm is participating in some live, visibility-building activity such as webinars, speeches, and livestreams. Done correctly, this type of marketing is almost guaranteed to bring clients into your firm. Done incorrectly, they’re a waste of time and money. Although the digital version of speaking, such as webinars and livestreams, can … The post 3.5 Tips for Webinars and Events that Win Clients for Your Consulting Firm appeared first on David A. Fields Consulting Group ..read more

If you want your consulting firm to attract and close more engagements than you’re currently winning, you’ll need to make a change – to invest in growth. But where? The answer will probably surprise you. Below is a broad (and admittedly incomplete) range of people and services you could invest in to accelerate your consulting … The post Two Proven Investments to Improve Sales of Your Consulting Services appeared first on David A. Fields Consulting Group ..read more

When you have high hopes for winning a consulting project, and are excited about the engagement, hearing “No thanks” from your prospect can be discouraging, disheartening, and dis-is-a-good-time-for-chocolate-ing. But should it be? Let’s say you’re waiting for the green light on the proposal you submitted to Turner Dounalot, CEO of Psychout Productions. Psychout is the … The post Why Losing Projects Isn’t Bad for Your Consulting Firm appeared first on David A. Fields Consulting Group ..read more

Sometimes clients ask you to add scope to a project, for free, that they previously removed to reduce the project’s budget. Do you and your team know the best way to handle this situation? About a month ago your consulting firm won an engagement with wetlands landscaping giant, Sodden Changes, Inc. (SCI). It wasn’t an … The post Scope Reinsertion – the Back Door to Larger Consulting Projects? appeared first on David A. Fields Consulting Group ..read more

Le Cirque, a beacon of fine dining in the 1980s and 1990s, declared bankruptcy in 2017. You can’t enjoy their Michelin-star sauces anymore, but you can sop up an important lesson about running your consulting firm. You most likely live by the maxim of building on your strengths. Perfecting your consulting firm’s signature dish will … The post Why Your Consulting Firm’s Strengths Could Be Capping Your Growth appeared first on David A. Fields Consulting Group ..read more

You can easily master a valuable technique that will improve your consulting firm’s new business pipeline. However, the article also requires your participation. You’re willing to play along? Great, let’s dive in! The 1:1:1 message is incredibly effective for warming up cool connections and fanning life into almost-dead relationships. (If you’re not familiar with the … The post The Art of Reconnecting… Or, Is It Time to Walk Away? [Consulting Firm Success Practice] appeared first on David A. Fields Consulting Group ..read more

Your consulting firm need clients fast. As in right now. In fact, yesterday would be preferable. Which marketing vehicles will help you most when you’re in a hurry? Winning clients is a bit like securing a loan: if you already have a lot in the bank, it’s easier to get more. But let’s say that … The post How to Win Consulting Clients Fast! appeared first on David A. Fields Consulting Group ..read more