Hudson’s Bay and Student Price Card (SPC) have teamed up to provide exclusive benefits to SPC’s student members, marking a first-of-its-kind partnership in Canada. SPC, known for its top Coalition Loyalty Program, connects students aged 14 to 24 with brands that cater to their preferences. Benefits for SPC members from Hudson’s Bay include: 15% Back In Points Value: SPC members can link their SPC and Hudson’s Bay Rewards accounts, allowing them to receive 15% of their Hudson’s Bay purchases back in rewards points, equivalent to 30 times the base points. Points can be redeemed for savings ..read more

To celebrate YTV’s 35th anniversary, you can now explore an exclusive collection of nostalgic apparel featuring beloved childhood shows like “Stickin’ Around” and “Nanalan,” as well as a limited edition print showcasing every YTV logo from 1988 to today. The YTV x Retrokid ’35 Years of Weird’ Collection is set to launch tonight at 9 p.m. Eastern Time. Steve Gaskin, Co-founder of Retrokid, expressed his excitement about commemorating 35 years of “weird” moments on YTV with one of their most extensive collections yet, which captures the essence of multiple generations’ childhood memories. Thi ..read more

LensCrafters, a big eyewear brand in North America, just announced the opening of its first flagship store in Canada. It’s set to open on July 21st in Toronto on 33 Bloor Street East. The store will be in the fancy shopping district, Yorkville and  will make LensCrafters even more popular for its exclusive eyewear and trusted eye care in the area. They already opened two flagship stores in New York City in 2020 and two more in San Francisco in 2021 and Palo Alto last year. The new flagship store will be really cool with advanced digital technology and modern design. They’ll have lots of ..read more

GREY GOOSE Vodka and Frankie Collective, a fashion brand owned by women in Canada, have teamed up to make a special collection of clothes. This collection is a preview for an outdoor event that GREY GOOSE is hosting, which is inspired by the brand’s French background. The clothes in this collection are made from materials that have been reused, which means they’re good for the environment. There are ten pieces in total, like a tennis skirt, a track jacket, shorts, a sporty dress, and a tote bag. They have a cool and casual style. Kate Watson, who is in charge of GREY GOOSE Vodka, said that thi ..read more

The Hudson’s Bay has filed a lawsuit against the landlords of Toronto shopping malls including the Yorkdale Shopping Centre in North York and the Square One Shopping Centre in Mississauga. The lawsuit alleges the failure to operate and maintain “first class shopping centres,” the department store stated that Oxford Properties Retail Holdings is in breach of their lease agreements and the contractual duty of good faith. In a statement of claim filed in Ontario Superior Court, HBC alleges that Oxford Properties has refused to deliver suitable premises since reopening after COVID-19 shutdowns. Th ..read more

TV’s hottest Asian-Canadian, Simu Liu, just got a whole lot sexier as he announces his new partnership with Old Spice as their first ever Canadian Brand Ambassador. Does this mean we get to see more of him with his shirt off? Yes, absolutely yes!  This week I got to interview Simu Liu, who plays the role of Jung on the popular CBC comedy ‘Kim’s Convenience’. We chatted about everything from the Toronto Raptors parade to masculinity to, of course, Old Spice – the manliest grooming brand on earth.  Hope you all enjoy this interview!  xoxo -Grayce   ————————————————— Hi S ..read more

We got the chance to attend the launch of the new Dyson Supersonic in Black and Nickel. The blow dryer has been hailed as the Dyson Supersonic for men with its polished colours and comfortable design. With a powerful digital motor that is designed for fast drying, the Dyson Supersonic also has a microprocessor that can control the heating element to help prevent heat damage to your hair, scalp and maintain the hair’s natural shine. The Supersonic comes with 3 attachments (a smoothing nozzle, a styling concentrator and a diffuser for curly hair) that stay on using a simple magnetic pull, so y ..read more

Toronto based fashion start-up Archival Toronto is hosting the Canadian premiere of ‘We Margiela.’ A documentary revealing the untold and intimate story of the enigmatic and singular fashion house Maison Martin Margiela, a widely influential fashion house that has inspired the likes of Helmut Lang, Marc Jacobs and Virgil Abloh, just in time for the legendary Maison’s 30th anniversary. ‘We Margiela’ is the first documentary to focus on the impactful Parisian designer. The documentary premiered in 2017 to critical acclaim from renowned institutions like the MoMu in Antwerp and the Fashion Ins ..read more

Hermès is hosting the arrival of the “Hermès Carré Club” in Toronto from Friday September 28 to Sunday, September 30, 2018. The Hermès Carré Club invites guests to a memorable experience of free-spirited exploration and collective joy. From the reception desk where guests check in and receive their membership card, to each point of engagement with the carré, this dynamic venue pays a multi-faceted, participatory tribute to the beloved silk square. The configuration plays out as a function of size; a small setting will consist of the three principal programs, while an extra-large club can acco ..read more

Grocery retailer No-Frills launched a limited-edition, capsule clothing collection in May 2018 to a great response from shoppers. The collection, which featured 5 tops, sold out quickly. A reusable yellow Hauler bag was also available in limited quantities at the roughly 250 No Frills stores in Canada. Marketed using the name “Hauler,” the company was focused on its most loyal shoppers with the new clothing offering and ran several ads to help promote the new collection (video below). While this collection is now officially sold out, the company and the Hauler website states that more pieces ..read more