Retail Enticement
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
The effect of Covid-19 has touched all parts of our business and all of our client briefs in multiple ways. Our 3D retail design team recently sat down to discuss the role of physical stores in a post-Covid world… Our role as a design agency has never been as important as it is now … and NO we’re not talking about including another hand sanitiser unit or sneeze guard in our next retail design concept! We’re referring to well-executed, theatrical retail design… the bread and butter of our industry.  We have the ability now more than ever to create and shape the future of retail design and ..read more
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McDonald’s Playful Packaging Makeover.
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
It seemed only yesteryear since McDonald’s embraced a minimalist makeover in their branding and packaging outlook, phasing their bags, cups, and boxes into the ’less-is-more’ territory and adopting a more refined, fashionable, type-driven design.  (Shout out to Helvetica, the typeface that refuses to go away!) But now nearly 5 years on, McDonald’s decided to look at their global packaging once again, but this time inject a little fun into their offer.  Thankfully ‘fun’ doesn’t come at the price of a Ronald McDonald revival, but more in the form of a bold and playful amplification of ..read more
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Lego’s Mindfulness Messaging
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
As mentioned in Ollie Patterson’s article on brand’s behaving responsibly, we touch on Lego’s recent botanical collection. Here, Creative Designer, Alex Brooks, shares his thoughts on Lego’s recent plant-based collection and supporting social media campaign… Lego is a very well-known Danish toy brand that many will associate with their childhoods. However, the AFOL (Adult Fan of Lego) market is huge. Over the past few years Lego have successfully tapped into the AFOL market with sets aimed at the older fans, such as their architecture range. More recently, Lego launched their new ‘Botanical co ..read more
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OOH Advertising
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
At the beginning of the new year, Britain’s favourite Nature Documentarian, David Attenborough released his new series ‘A Perfect Planet’; a 5 part series that covers Oceans, Volcanoes, The Sun, The Weather and Humans. The final episode ‘Humans’ was described by Attenborough as “the most important story of our times”, a timely episode that highlights human impact on the environment. To coincide with the final episode that aired at the end of January, the BBC Creative Team hijacked their own OOH Advertising with a disruptive but brilliant execution – by tearing away segments of the original and ..read more
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Is your brand responsible and relevant?
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
Over the past few months we’ve seen riots and uprisings becoming an almost weekly occurrence. And last week we saw an actual real-life digital revolt. A group of online traders formed an anti-Wall Street movement and took down some of the biggest hedge funds’ bet on shorting video game retailer, Game Stop.  The group of small investors, WallStreetBets, which formed on Reddit, shared their investment strategies and won big as Game Stop’s share price surged, nearly killing many of the Wall Street big boys. Was this act of collective defiance born out of isolation boredom, or anger or both ..read more
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Retail 2021
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
Retail Focus asked our Marketing Manager, Ollie Patterson for a few thoughts on the future of retail post-Covid. Here’s what he had to say: Looking ahead to 2021, I don’t really see physical retail changing THAT much on the whole. People will still go shopping, they’ll just have to wear a mask and distance themselves from others.  But over time, people will get used to it and these shopping parameters will be loosened. As a full-service creative agency, we work with brands in so many different sectors and across diverse creative disciplines, and the commonality in all briefs right now see ..read more
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Project Manager
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
Mynt are on the lookout for a Project Manager to join the team in Leicester. You ideally have 5 years in experience in a diverse creative agency, managing accounts and scheduling work through a busy studio. Your key areas will be in managing advertising campaigns, photoshoots, film, animation and digital content projects. To find out more, please get in touch: info@mynt.co.uk The post Project Manager appeared first on Mynt ..read more
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Creative Designer
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
As we grow our digital design team, we’re looking for a creative designer with experience in leading campaign creations and digital customer experiences. If you’re up for a new, exciting challenge, and want to find out more info, get in touch: info@mynt.co.uk  The post Creative Designer appeared first on Mynt ..read more
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Mynterests 07.
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
Here is our latest dose of Mynterests – a collection of creative news, insights, interesting campaigns & product launches in the world of design, branding and advertising from the past few weeks… Burger King Sponsors Stevenage FC Fast food brand, Burger King, launched a campaign designed to transform the team into one of the biggest online clubs in the world. It sponsored 4th division football team Stevenage FC – and by sponsoring the real shirt it meant that their branded strip would also feature in the video game FIFA. During the campaign, which lasted just over two weeks, Stevenage were ..read more
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Design Interns
Mynt Design - Retail Design | Branding | Design Agency
by Ollie
3y ago
Are you an aspiring graphic designer and/or animator? We’re looking for talented creative interns to join the team immediately to support on projects for diverse brands. The internships will last until the end of December 2020 and you will work with our design teams in our studio in Leicester. For more information, please get in touch.   The post Design Interns appeared first on Mynt ..read more
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