Strategic Use of Scent Marketing
Retailing: From A to Z by Joel Evans
by bermanevansretail
3y ago
In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science ..read more
Visit website
Retail in 2019: Observations from Knowledge @ Wharton
Retailing: From A to Z by Joel Evans
by bermanevansretail
3y ago
Despite the wave of store-based retail bankruptcies last year, 2018 was “one of the best years for the retail industry in a decade,”  according to the National Retail Federation. The booming economy and the lowest unemployment rate in a decade ..read more
Visit website
Elections and Retail: Turning Out the Vote
Retailing: From A to Z by Joel Evans
by bermanevansretail
3y ago
Politics and elections that determine political outcomes have significant repercussions on the retail industry at multiple levels. The most obvious and more predictable is the legislative agenda espoused by the winning party on costs of doing business including tax rates ..read more
Visit website

Follow Retailing: From A to Z by Joel Evans on FeedSpot

Continue with Google
Continue with Apple
OR