Displaying merchandise in your store takes more thought than one would assume. From choosing the right rack to deciding which new trendy boot or sandal gets to sit in the window display, there are dozens of small details that need proper attention before execution. Regardless of the season, shoppers are always looking for new shoes, whether it’s for work, exercise, leisure or a night out on the town. In fact, according to the Footwear Distributors and Retailers of America, consumers spend $82.1 billion on shoes annually. With so many shoppers searching for shoes on a regular basis, it’s impo ..read more

When a customer walks into your store, the last thing you want is for them to turn around and leave within minutes. Creating a space that feels comfortable for your guests is just as important as stocking trendy merchandise and finding ways to sell your product. If you're interested in learning more about helping your customers feel happy, satisfied and relaxed while they browse through your boutique, keep reading: 1. Make it easy to navigate your store According to a recent survey by Service Channel, 70% of 1,521 survey consumers said they had a negative experience in a store that wasn't wel ..read more

Perhaps it's the middle of winter and the sun has set before your customers are out of work. Or, maybe it's been quite some time since you've reorganized or redecorated the store and it seems a little bleaker. No matter the reason, there's always an opportunity to implement small changes in your store that can actually make a huge difference in the way your customers feel when they're shopping. Interested in brightening up your boutique? Consider these six tips for changing things up: 1. Keep lighting fixtures and placement in mind Maybe it's the lighting in your store that's making it seem d ..read more

While Black Friday and the holidays, in general, are a very competitive time period for retailers from coast to coast, this tends to fizzle heavily once Santa heads back to the North Pole. Not only do consumers have fewer reasons to get out, browse and shop, but the cold weather and snowy conditions certainly make it less appealing. When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases. However, there is one handy tool that can help you out tremendously when ..read more

The end of the year is near, which means the holiday shopping season is on the horizon. As Fit Small Business said, this is the time of year when many businesses make most of their sales, so it's important that your store is ready to cater to interested shoppers. Since Thanksgiving 2019 falls so late this year, many people are preparing for their holiday shopping ventures far in advance of Black Friday. For this reason, it's vital that your store is in top shape in time for the busiest and most popular shopping season of the year. The perfect deals and sales matched with top-notch merchandise ..read more

Exclusive from kathy ireland® Worldwide With the days getting shorter, sounds of fallen leaves rustle in the wind, and the colorful hues envelop our attention to the bountiful, captivating foliage before the sun sets, bringing with it a brisk chill that officially signifies the seasonal transition into the beautiful world of cozy autumn. With thoughts of sipping warm apple cider fireside, warming your hands on a mug of hot cocoa, smiling foliage and cornucopia decor adorning your entrance, it is officially the season of bulky layers—jackets, coats, sweaters and winter gear alike—taking over, s ..read more

It seems like just yesterday you put the new swimsuits on racks and summer footwear on display, but winter is right around the corner. The tank tops are put away and the sweaters are out in full force – soon enough, customers will start their search for new thick jackets, sturdy boots and other winter apparel. Getting your store ready for the snowy season is twofold. Not only do you have to ensure your sidewalk and store window displays are ready for the chilly conditions, but you also have to make sure your seasonal merchandise is easily accessible and in plain view for your customers. In ge ..read more

Black Friday is a hectic yet opportune time for your business – according to The Balance, Thanksgiving and Black Friday are two of the busiest days for brick and mortar stores. Shoppers are getting ready for the holidays and can't wait to browse your store for the latest trends at a great price. The days leading up to this event can seem like a lifetime, and then bam! Suddenly it's 5 p.m. on Friday and you can barely remember opening the store at midnight in the first place. When all is said and done, it's wise to be prepared for the next few weeks. Christmas is still on its way and the holid ..read more

With Thanksgiving on the horizon, many people are not only excited to kick off the holiday season by sitting around a table with loved ones – they're also getting ready for Christmas. Black Friday, one of the biggest shopping days of the year, is considered the official start of Christmas for some. The prediction is that millions will create foot traffic across the country on Black Friday, according to Forbes, so it's ideal that your boutique is prepared for the opportunity to increase sales this time of year and hit those last-minute goals for the end of the quarter. Whether you plan on gree ..read more