Zimmerman Advertising
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Articles feature retail news, information, and updates. Owned by Omnicom Group, Zimmerman Advertising is the leader in building national retail brands. Having a diverse range of clients in every retail sector, Zimmerman has grown to be one of the top advertising agencies in the USA.
Zimmerman Advertising
1y ago
Before websites and social media, TV and radio, billboards and the Pony Express – there was word of mouth. Before mass media allowed businesses to advertise broadly, all sales were local, and the only way to get the word out about products and services was to knock on doors or impress your neighbors. Though technology ..read more
Zimmerman Advertising
1y ago
The pace of change in consumer motivations has accelerated over the past few years — so understanding how cultural shifts impact behavior is more critical than ever. This five-minute read spotlights the six macro trends that will be prevalent as we start the year — and how our clients have leveraged these to accelerate their ..read more
Zimmerman Advertising
1y ago
For advertisers looking for eyeballs on a global scale, there are few events that offer the prestige, excitement — and captive viewing audience — as FIFA’s World Cup. This year’s just-completed tourney delivered high-powered soccer excitement — and a healthy dose of in-stadium, TV, and streaming advertising messages — to a global audience of 5 ..read more
Zimmerman Advertising
1y ago
Once the domain of science fiction, the rise of artificial intelligence is indeed very real, and very factual. AI, as it is succinctly called, has transcended the stuff of Hollywood and earned itself a rightful place in the business conversation. Though not as scary as Hollywood makes it out to be, today’s AI is still ..read more
Zimmerman Advertising
1y ago
Karma, pet of Adam Levine, Chief Marketing Officer There’s a new type of consumer on the Halloween scene – one that is giving retailers “paws.” Far from sitting out this haunted holiday, our four-legged, fur-covered, slithery, and winged friends are being included in this spooky ritual – creating a robust market built around pooches, kittens ..read more
Zimmerman Advertising
1y ago
It’s the fall of an even-numbered year – which can mean only one thing: Your vote is up for grabs. Courting your checkbox are countless candidates, aspiring to broker power from the rural town halls to the vaunted halls of Congress, and willing to spend a king’s ransom to get there. Estimated TV spend for ..read more
Zimmerman Advertising
1y ago
Of all the seasons which retailers circle on their marketing calendars, back-to-school represents one which holds great potential for big-time rewards – if mastered properly. A fairly compact shopping “season” which starts around Independence Day and escalates to a frenzy around Labor Day, back-to-school is perhaps the most universal – not tied to religion, geography ..read more
Zimmerman Advertising
1y ago
Retailers across the globe have supplemented the bricks-and-mortar showrooms of the past and the online stores of the present by putting another arrow in their sales quiver. Social media – once the domain of the 140-character Tweet, memes, and supermodel influence – has found its footing as focal point of the future for retailers who ..read more
Zimmerman Advertising
1y ago
The year 2022 has brought turmoil to the markets, high inflation, and an endless cycle of interest rate hikes. Today, businesses and consumers are on the edge of their seats, fearing a recession is just around the corner. At this writing, the US has been lucky enough to not fall into one. Although it’s impossible ..read more
Zimmerman Advertising
2y ago
The back half of 2020 was brutal for brands unprepared for omnichannel commerce disruption, as consumers were immediately thrown into new buying behaviors and demanding a more connected experience. Brands had to scramble to adapt and build solutions for BOPIS, same day delivery, and integrations with partner marketplaces (i.e., Shipt). Having barely caught their breath ..read more