Why wouldn’t you want a stone that was more beautiful than a diamond? The common reason is that cubic zirconia is cheap. Give someone an engagement ring of cubic zirconia and you are not demonstrating your willingness to be extravagant for your love. Diamonds are valued because of their cost. Article Link https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/quora/2017/07/03/why-smart-people-buy-cubic-zirconia-engagement-rings/&refURL=&referrer=#6e954e56594fArticle from Forbes ..read more

Why wouldn’t you want a stone that was more beautiful than a diamond? The common reason is that cubic zirconia is cheap. Give someone an engagement ring of cubic zirconia and you are not demonstrating your willingness to be extravagant for your love. Diamonds are valued because of their cost. Read Entire Article ..read more

Can a stone be coated with a diamond veneer? Does this veneer make a better looking cubic zirconia or faux diamond? There are many misconceptions regarding various stones that are coated with a veneer from a genuine diamond.  In order to set the story straight, the International School of Gemology studied these stones.  Here is their report, and needless to say, we are not surprised! Diamond Coated Gemstones ..read more