EVENTS ARE BACK – ENCORE FAMILY DAY
Jawbone | Brand Activations & Event Management Company
by Dan Way
2y ago
THE BEST KIND OF (LIVE) ENCORE!   Here’s the thing: we love technology, but we’ve still got a soft spot for creating authentic, in-person experiences that amaze, delight and surprise people. There’s nothing like seeing emotions on faces in real life. We’re talking hugs, high-fives and ching-ching toasts (while being Covid-conscious, of course) – those just can’t be replicated digitally. And best of all, live events are coming back, and now they’ve got sharper digital benefits!   Case in point: we got to share this real-life love again with our recent Encore Family Day. We crafted a b ..read more
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DIAMONDS UNDER PRESSURE
Jawbone | Brand Activations & Event Management Company
by Joah De Bruin
2y ago
“DIAMONDS UNDER PRESSURE”   Our latest brief was to pull off a localised launch strategy and brand amplification which included key influencer collaboration, 13 digital billboards across Gauteng and local community connection. We had 72 hours to execute which required sharp strategic thinking, super quick conversion and the multiple skill sets of the JAWBONE team. Part of our DNA is connecting the dots, and we never let up on getting the job done right despite the supposed impossible deadlines. The results? We secured 5 rockstar influencers, exceeded our exposure KPI’s at all 13 billboard ..read more
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CONNECT THE DOTS
Jawbone | Brand Activations & Event Management Company
by Joah De Bruin
2y ago
“CONNECT THE DOTS” A phrase we use a lot at JAWBONE, reason being, is that data and research inform our strategic intent. We don’t just shoot from the hip, which is why we are able to conceptualise and execute never-before-seen epic campaigns that smash KPI’s! The #Spark5GiveMe5 campaign is testament to that and resulted in almost 50 000 people entering our main competition, hitting 16.5m impressions on FB (138% of the target KPI) and increasing our client, Transsion’s’, engagement rate by a whopping 253% over 27 days. Our PR drive reached over 13 million people, cut through all the marketing ..read more
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The FUTURE IS DIGIRENTIAL
Jawbone | Brand Activations & Event Management Company
by Joah De Bruin
2y ago
The FUTURE IS DIGIRENTIAL | [didj-i-ren-shil] | Digital | Experiential  We are a rare team with a rich history in live event, experiential, activation management. Our digital- and mobile-first expertise and collaborative skills set us apart as we offer the best hybrid strategies linking physical and digital experiences. HOW DID A DIGIRENTIAL STRATEGY LINK TO THE ONLINE & OFFLINE WORLD ALL WHILST REMAINING LOCAL? Our approach together with localised data, informed an innovative and aggressive through-the-line launch strategy that used offline, online, digital, and experiential met ..read more
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ACT GLOBALLY, THINK LOCALLY.
Jawbone | Brand Activations & Event Management Company
by Joah De Bruin
2y ago
Localised content is key. In order to create a space where consumers want to engage, you need a strategy that shows that your brand is customer focused. Personalisation and custom messaging that speaks to your audience is non-negotiable. HELPING TRANSSION ENTRENCH THEMSELVES INTO SOUTH AFRICA. TRANSSION is a global leader with market-leading smartphone brands, who’s main three brands control 48% of the African smartphone market but South Africa was an unexplored territory on the Transsion radar. They’ve done well to penetrate other African markets ; so we took on the  challenge to act glo ..read more
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Hello world!
Jawbone | Brand Activations & Event Management Company
by jawbone_z77m00
2y ago
Welcome to WordPress. This is your first post. Edit or delete it, then start writing ..read more
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Hello world!
Jawbone | Brand Activations & Event Management Company
by jawbone_z77m00
2y ago
Welcome to WordPress. This is your first post. Edit or delete it, then start writing ..read more
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WE’VE GOT GRIT.
Jawbone | Brand Activations & Event Management Company
by Joah De Bruin
2y ago
We do the hard work. And the work has never been harder.  Brands across our country are accountable for ambitious targets and objectives which demand localisation and success. We believe it comes down to a few factors: research, collaboration, an informed strategy that speaks the right language to the right customers paired with rich, relevant content that is authentic, hyper-targeted and unique.  It starts with a meeting and will transform into a long-term strategic partnership. We did this for TRANSSION – a global leader with market-leading smartphone brands and we can do it for yo ..read more
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Event Management: The Importance of Plan B
Jawbone | Brand Activations & Event Management Company
by admin
3y ago
EVENT MANAGEMENT: THE IMPORTANCE OF PLAN B The reality is that things can go wrong at even some of the most excellently orchestrated events. Unforeseen circumstances can throw a perfect plan right out of action. That’s why in event management, it’s crucial to work a Plan B, C, and often even D into your brainstorming process. Doing this means you’ll be ready to troubleshoot any problems that might creep in, and you’ll be able to do it while staying as cool as a cucumber. Some may think of having a Plan B as not putting full faith into Plan A, but at the end of the day, it’s all about being pre ..read more
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Event Management Tips: How To Avoid Mistakes
Jawbone | Brand Activations & Event Management Company
by admin
3y ago
[vc_row][vc_column][vc_empty_space height=”50″][vc_column_text] EVENT MANAGEMENT TIPS: HOW TO AVOID MISTAKES [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We know what it’s like. Your event is just around the corner, and it absolutely must be pulled off. Perfectly! Perhaps you’re looking for some simple event management tips that will make sure it’s all smooth sailing? After all, if all goes well your event will pay off big time with new customers and increased brand loyalty. But what could happen if things go wrong? Well, in event management, things can tend to fall ..read more
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