Microsites can be powerful tools for enhancing the online presence and effectiveness of events. Here are some best practices explaining why you should consider using a microsite for your event:  **Focused Content**: Microsites allow for focused content related specifically to the event. This ensures that visitors to the site get all the information they need without distractions from unrelated content. Clients can customize the microsite to reflect the theme, goals, and branding of the event, providing a cohesive and immersive experience for attendees. **Enhanced Branding**: A microsit ..read more

Sound checks are essential procedures in all aspects of performances on stage, serving as the foundation for assuring precise audio output. They include a variety of crucial duties such as fine-tuning audio settings, balancing instruments, and vocals, and resolving technological issues prior to the start of any live show. The significance of sound checks cannot be emphasized, as they create the groundwork for a smooth and immersive aural experience for both performers and viewers.  Optimal Audio Quality: Sound checks help musicians and technicians to easily alter sound levels, ensuring th ..read more

Creating a budget may seem stressful but trust us, we’re here to tell you that it doesn’t need to be. No matter the size of your event, having a budget is critical to its success. It enables event planners to allocate resources effectively and ensure that no expenses are unexpected. Initially, creating a budget may sound like a daunting process, but we’ve got you covered in this guide on why creating a budget is essential for event clients.  Provides Direction and Clarity  Creating a budget helps guide event clients to remain within their budget limitations. It provides a detailed ou ..read more

If you have ever planned an event, you know how important it is to make sure your guests feel appreciated and valued. One way of doing this is by providing gift bags as a gesture of gratitude for attending your event. However, with sustainability and environmental concerns on the rise, the question is raised: do guests still expect gift bags? Are there alternative options for events that prioritize sustainability? In this blog post, we will discuss the trend of gift bags at events, the impact they have on the environment, and more sustainable options that you can consider.  The trend of g ..read more

Step and repeat banners are a great way to create visual interest at any event or function. To ensure your step and repeat stands out, it’s important to choose the right colors. While black-and-white themes may be traditional, there are many other color options that can make your banner pop. Bright colors are often best for drawing attention. Choosing a single, bold color as the background for your step and repeat will make it stand out and be easily visible to attendees. You can also choose multiple colors to create visual interest or coordinate with your event’s theme. A few good choices are ..read more

Glow Global Events team visited The Weylin in Brooklyn with client Attending site visits is an essential part of event planning that should not be overlooked. Site visits allow planners and the client to get a better understanding of the venue and become familiar with any potential issues or challenges before the actual event day. Not only this, but it also allows them to assess the available amenities, note potential safety hazards and ensure they have access to all the necessary resources to make their event a success. In addition, it is important to understand the layout of the site and ide ..read more

Social media is an effective tool for promoting events. If you are new to using social media for your events, here are some tips to get started: 1. Utilize Your Existing Connections: Start by leveraging your existing connections and relationships on social media. Share the event with close friends, family, past clients, colleagues, and anyone else you have an existing connection with. 2. Engage Your Audience: Posting engaging content that encourages interaction from users is key to getting more people to attend your event. Ask questions, host polls, or do giveaways to engage your audience and ..read more

A key part of event planning is the Audio/ Visual Checklist. Understanding what equipment and services you need for your event ensures that it is successful. Here are some items to include in your checklist: 1. Mixer / sound board: You will need a mixer or sound board to control audio levels, effects, and other settings. It is important to find the right size and type of mixer that will meet your event’s needs. 2. Aspect ratio: The aspect ratio for screens at the event should be chosen based on how many people will be attending and what type of content you want to show (HD or standard definiti ..read more

Making sure that an event is successful depends on how well it is planned. With the right techniques, any event can be organized and run smoothly. To ensure success, here are some tips for planning a great event: 1. Anticipation – Plan ahead to avoid last minute surprises and issues. Make sure to consider all aspects of the event, from the logistics to potential conflicts that may arise. Prepare for any contingencies and have a plan in place should something unexpected happen. 2. Arrival – Make sure that guests feel welcome when they arrive at your event. Have clear signage directing them to t ..read more

In honor of Glow Global Events 25th anniversary, we thought that it would be fun to share 25 party themes. Since summer is approaching what better way to celebrate than with a party! Whether you are outdoors or indoors, having a small intimate event or a large one these themes are perfect for any location. A Night at the Movies: Show off your inner filmmaker by hosting an evening of classic films and popcorn! Decorate with a red carpet, movie posters, and theatre-style seating for a truly cinematic experience. Tropical Paradise: Transform your event space into a tropical oasis with plenty of ..read more