Putting diversity and inclusion at the forefront of your event involves more than an anti-discrimination statement; it also necessitates implementing processes and ways of operating. Event professionals must ensure that all views and opinions are heard and that everyone feels welcome regardless of race, gender, or other ways they identify. Inclusion has been an ongoing effort in business for years, and it remains something that most organizations are looking to better understand and prioritize. If you’re involved in event planning, consider ways to incorporate diversity and inclusion policies ..read more

Ticket sales are not the only metric by which to measure the success of an event. As an event planner and marketer, there are plenty of other things to focus on as well, such as ensuring people come to your event, and cutting down on no-shows. After all, ticket sales are just the first step in goal setting for an event. Whether the event is for entertainment, charity, education, or networking, you can’t achieve your goals if no one shows up to the event, even if people buy tickets in advance.  But there are tactics you can employ to increase the chances of people attending your event and ..read more

More and more brands of all sizes and from all sectors have been implementing successful advocacy marketing programs, and all along the way, learning what it takes to make them happen. And, just like most things, along with successes have come missteps and opportunities to improve. But the upside is that businesses can learn from their mistakes and make their future campaigns even more successful than the last.  A lot goes into launching a successful advocacy campaign, from implementing the right strategies to conducting a competitor analysis to see what other brands are doing that are wo ..read more

In 2021, it’s all about gratitude. After the trying times of the pandemic, most people are looking for more ways to stay positive and be thankful for the little things. As a brand or business owner, radiating positivity to your advocates can be a great way to demonstrate thanks and stay connected to them.  While just saying thank you can go a long way, you can take it up a notch and express your gratitude in creative ways that will nurture relationships with your advocates and bring in even more. Keep reading for just a few ideas of how to express gratitude to your brand advocates. Specia ..read more

As most event planners know, organizing an event is only half the battle - you also have to promote it, which can be as challenging as creating the event itself. Just when you’re done with the planning and organizing, you have to make sure that people know about your event and want to attend. If you don’t achieve your desired attendance and conversion goals, odds are you won’t be able to consider your event a success. Considering the amount of work that goes into marketing events, and how important it is, we’re going to share a few marketing tips to ensure your event is a success and helps yo ..read more

Many companies are adopting virtual events these days to increase registrations, improve networking, and reach additional attendees. While generating income is usually one of the main goals of hosting an event, understanding how to monetize virtual events can be challenging and complex. For example, since you can’t sell last minute tickets at the door, having a well-defined sales strategy for virtual events is critical.  If you’re an event planner looking for the best ways to monetize your virtual events, you’ve come to the right spot. In this post, we’ll dive into some of the best strate ..read more

As a brand owner, you likely already understand the value of events, not only for launching a new product but as a way to connect your customers with your brand. You also likely know how difficult it can be to successfully market events to get the desired turnout and reach your goals. Fortunately, there are many strategies that can help improve your marketing and the success of your events. One of the most effective strategies is advocacy marketing. Advocacy marketing is a cost-effective strategy that can optimize attendance and engagement with your event, allowing you to potentially reach tho ..read more

Event planners have many tools in their arsenal to make their events as effective as possible, as well as helping the organization reach its business goals. One effective tactic can be holding recurring events throughout the year. However, it can be challenging to do this well and you may be wondering if it’s the right strategy for your business.  When hosting recurring events, it’s essential to stay organized, but done well, it can be one of the most powerful tools in the world of events today. In this post, we’ll talk more about recurring events and how they can help take your events to ..read more

Hosting an industry-leading event is a great way to build your connections with sponsors and exhibitors, meet new people, learn about new trends, and increase your revenue. As an event planner, you want to increase your revenue, but it shouldn’t just come from the registration fees. As the adage goes, you should never put your eggs in one basket. Fortunately, there are a couple of methods for earning profit from events.  Here are five powerful ways to increase your revenue outside of registration fees.  Offer VIP Registration For a non-profit convention, you can turn free perks i ..read more

About the Company  Mansueto is the publisher brand for Fast Company and Inc. Our team spoke with the Associate Director of Consumer Marketing, an experienced user of the InGo platform. Her role is primarily focused on events and award recognition programs. Mansueto uses InGo for 90% of their events. “We pretty much use InGo whenever we can. It’s become part of our checklist when we create the registration page.” Why Use InGo?  “We were looking for other ways to try and bring more people into events, get people into the funnel, and find more ways to get the word out. No ..read more