Tips, Insights, and Advice from Four Women at Opus Agency As with nearly everything about the event industry, the common denominator comes down to the people. People in the right roles, people with vision and determination, people willing to take risks and create new ways of doing things, and people producing memorable experiences regardless of […] The post Celebrating Successful Women, Achieving Great Things appeared first on Opus Agency ..read more

Ready to unleash pent-up demand and pent-up attendees. Virtual employees have a pent-up demand to travel and experience the world in real life, while employers facing “The Great Resignation” are looking for ways to retain and motivate employees. Incentive travel programs are a proven tool to recruit, motivate, and recognize employees.  Here are six […] The post Six Tips for Reimagining Incentive Travel Programs appeared first on Opus Agency ..read more

Exploring new realities for the future of events. The verdict is still out as to when the metaverse will fully arrive, but it’s already starting to make an impact on events and conferences, and we’re excited about its potential. Metaverse hype The event industry has evolved at warp speed. Once few and far between, […] The post The Metaverse: Taking Events Out of This World appeared first on Opus Agency ..read more

Here’s how we brought together future-building technologists in a groundbreaking metaverse experience built for the near future. As event professionals, we continue to explore new ways to produce events in the digital space that are fresh and exciting. How do you mimic the feeling of an in-person experience and make it as impactful as […] The post Taking Events Into the Metaverse with Microsoft appeared first on Opus Agency ..read more

As 2021 comes to a close, we’re reflecting on the incredible transformation and growth we experienced this year—as an industry and an agency—and we’re looking ahead to 2022 with optimism! How it started – The 2021 Digital Dive Early in 2021, event professionals, on a quest to overcome Zoom-fatigue, dove deep into the digital space […] The post Looking Back to Look Ahead – A Reflection on 2021 appeared first on Opus Agency ..read more

Lauren Smith comes to The Opus Group, a network of agencies including, Opus Agency, MAS, and TENCUE, with more than 15 years of agency experience and most recently, Director of Operations at 72andSunny. As Executive Vice President, Head of Talent & Development, she will focus on partnering with executive leadership and the full human […] The post Welcome Lauren Smith, our new Executive Vice President and Head of Talent & Development appeared first on Opus Agency ..read more

Ready to gear up for in-person events in 2022? These are a few of our favorite things. Looking to spoil your favorite event professionals this holiday season? We are so here for that. After the ups and downs and pivots and hurdles, our industry is back on its feet…literally! In-person events are back, and event […] The post Top Five Holiday Gifts for Event Professionals appeared first on Opus Agency ..read more

Here’s what you need to know before hitting the show floor. It’s been a while, a LONG-WHILE since show floors have been buzzing with the hum of thousands of attendees bustling through event doors. It’s invigorating to see in-person events start to re-emerge, and there’s a new excitement in the air. And although things […] The post In-Person Events Are Back – And We’ve Got Yours Covered! appeared first on Opus Agency ..read more

Measuring the effectiveness of events and their impact on an audience is crucial in determining ROI. In the early days of experiential marketing, measuring results was difficult, but thanks to advancements in technology, and a better understanding of event metrics, along with coalitions such as the EMMC and board members like Amanda Lane, results […] The post To Measure or Not to Measure – That is NEVER the Question appeared first on Opus Agency ..read more

Opus Agency is excited to announce the promotion of a key member of our executive team. Her most recent position was Executive Vice President, Creative. Caryn’s experience over the last 30 years has touched virtually every industry category, and emphasizes her love for big, brave, and bold ideas. Her strategic, creative, and collaborative management […] The post Opus Agency has a New Chief Creative Officer, Caryn Mambro, and She’s Rockin’ it appeared first on Opus Agency ..read more