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Ask anyone in hybrid of in-person events what's their biggest challenge, and you'll get one of two answers. "Budget" or "attendee engagement ..read more

Lisa Day knows what it takes to build meaningful campaigns that resonate. After a long year of of pivoting, planning and cross-functional collaboration, Lisa and her team at InVision mapped out a recording-breaking year of campaigns. 207 to be exact. We sat down with the forward-thinking event leader for an inside look at her approach to campaign strategy in post-COVID world—discussing everything from the planning process, to post-launch nurture tips and tactics. Check out her top five tips for key insights that you can apply to your event marketing strategy today ..read more

The world of events and conferences moves fast, and 2022 has been no exception. In our blog—we dive deeper into the data shaping the space to understand what’s top-of-mind for event marketers like you ..read more

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  Crafting a high-converting subject line for your call for papers is just half the battle. You've got your speaker's attention, now how are you going to keep it? Ensuring your call for speakers outreach is clear in context and easy in execution is critical to attract the caliber of talent you're looking for.  In this blog, we'll share some quick tips to improve your call for speakers email content plus a high-converting email template to generate buzz and maximize submissions.  Seven Quick Tips for Writing a High-Converting Call for Papers Email Want to stop getting ghosted ..read more

  Are you in the process of composing a call for papers for your upcoming event? You could have an exceptionally well-crafted email with all the reasons to speak at your cutting-edge conference, but all that effort can go to waste if you don’t have subject lines that can break through the noise. Speakers receive hundreds of call for papers emails, and you need to craft compelling content to maximize your chances of receiving submissions from top talent. If the subject line doesn’t pack a punch, the email will be ignored like hundreds of others every day. In fact, a whopping 69% of emai ..read more

A lot has changed about live conferences and trade shows post-pandemic, but has your technology ..read more