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Photo by Chris Williams For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness. True relationships withstand the test of time, and such is the case with the community bank/customer connection. It’s not unusual to hear about a community bank having served a family or a business for generations, and that’s a testament to the strength of the relationship. As we consider marketing in this month’s issue, I took time to reflect on exactly what differentiates the community banker and how marketing can help in gro ..read more

Photo by Chris Williams I am grateful to have had the opportunity to serve as chairman. I will continue to advocate for community banking, and for the rest of my career, stand side by side with you to fight our future battles. Serving as ICBA chairman has been one of the highest honors of my life. It’s hard to put into words how special this experience is. The work you’re doing every day puts real faces and names to the communities we’re fighting for, and it has been a privilege to be your representative at the national level. Yet, it takes the voices of many to make a true impact. That’s why ..read more

BankOnBuffalo president Michael Noah says the bank’s mobile branch will provide service to those who don’t have easy access to banks. Photos by Luke Copping Photography BankOnBuffalo has hit the road with its new mobile bank, BankOnWheels, to meet the needs of underserved communities. By William Atkinson Name: BankOnBuffalo Assets: $1.1 billion Location: Buffalo, N.Y. This past November, BankOnBuffalo, a division of $5.5 billion-asset CNB Bank headquartered in Clearfield, Penn., added a new branch to its preexisting lineup of 12 branches and offices in or around Buffalo, N.Y. Where is this ..read more

By Lindsay LaNore, ICBA The theme for ICBA LIVE 2023 is “Light the Fire. Light the Way.” As leaders, that’s a huge part of what we do: spark enthusiasm, encourage creativity and guide our teams on the paths to success. But inspiration doesn’t always happen spontaneously, or even daily, so it’s incumbent upon us to develop strategies and create environments that inspire and motivate our teams, all while making sure we stay inspired ourselves. Here are some great tools for cultivating inspiration. Remove limitations. Sometimes a project or task seems, on its face, to have restrictions. Bu ..read more