Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors. Unlike in-person events, you need to think of creative ways for your sponsors to be able to connect with your attendees when organising a virtual event.  Let’s face it – sponsoring a virtual event is a completely different experience than an event held at a physical venue. Expectations from a virtual event tend to be higher. So once you have your sponsors on board, it’s important tha ..read more

The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true.  In the events world, AI is relatively new, yet common. With virtual and hybrid becoming the most-preferred event formats, AI is enabling event organisers to take their events a step ahead.  Clearly, smart events are here and every event planner needs to get adept at hosting these. The role of AI in even ..read more

Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen. Now, as technology keeps disrupting the event industry, there’s more one can experience than simply looking at a 2D screen.  Blending physical and virtual spaces has been an ongoing experiment in the gaming space and in scientific explorations related to medicine and engineering. But with events going virtual ..read more

Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events.  As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual. So should one consider a digital-first approach to hosting events in 2022 and beyond? On the fourth episode of Even ..read more

A virtual team building event gathers employees from the same company or organisation to promote teamwork and collaboration. These events can take many different forms but often involve activities that require participants to work together to complete a task or goal.  Further, virtual team building events can be a great way to promote communication and cooperation within a team and be a lot of fun.  Need For Virtual Team Building Event Team building activities motivate your employees to collaborate, enhance their abilities and resolve any shortcomings. As a result, every team buildin ..read more

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Formerly a concept mostly restricted to the world of gaming and science-fiction literature, the metaverse has now paved its way through the events industry as an exciting approach to enhancing the event experience.  With event planners constantly looking for ways to keep their audience engaged, the metaverse offer ..read more

A couple of years back, when lockdown restrictions were imposed in various corners of the world, many businesses were challenged to quickly adapt to those times. For companies that were routinely hosting in-person events before the pandemic, it was time to make a switch. And it was no different for one of our clients, Eco-Business. Eco-Business is an independent media and business intelligence company with sustainability and ESG-focused lens.  Apart from publishing information and news around the world of business and policy development, Eco-Business also releases research papers, press r ..read more

Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between.  But to create a buzz about your event, you need a solid event promotion strategy. You may send invitations to people on your company’s mailing list or even create pop-ups on your website about your event. However, promoting it requires more than the same old methods. As an event planner, you certainly want your event to be impactful. And while you may already have al ..read more

Drastic changes in the recruitment process have been accelerated due to innovative technology available in recent years. A career fair is no more limited to university halls filled with employers showcasing their companies looking to hire graduate students.  The traditional means of recruiting has been taken over by a highly-effective way of meeting global talents through virtual career fairs. For a long time, career fairs were all about employers setting up booths to meet potential candidates. On the other hand, candidates would have to navigate through the event on their own to find opp ..read more

Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads. It gets even more complicated when hosting events online. Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for hundreds or thousands of people. Now imagine what it would be like to be creating a personalised exp ..read more