Are you ready for an email apocalypse?!  Okay, we’re just being dramatic for effect. But there are some MAJOR changes coming for any business that sends emails to contacts with Google or Yahoo email addresses that could land your message in the Junk folder.  New Sender Requirements from Google and Yahoo Beginning Feb. 1, 2024, any organization that sends emails to Google and Yahoo inboxes will be required to comply with some new sender requirements. Again, these requirements will affect ALL organizations that send emails, including transactional (order confirmation, shipping confirma ..read more

H1: What Does ROAS Really Mean? ROAS – a common marketing acronym for Return on Ad Spend – is a key metric that can help businesses evaluate whether their paid media campaigns are successful. While it’s a simple calculation designed to tell you how much revenue you earned for each dollar spent, there’s more to this number than meets the eye. In this article, we’ll walk you through everything you need to know about Return on Ad Spend.   Understanding ROAS Return on Ad Spend is a direct give-or-take measurement for one specific campaign, platform, or channel. It’s most commonly used in ..read more

Key Differences between Google Analytics 4 and Universal Analytics The main differences between GA4 and Universal Analytics are that GA4 follows a user-centric approach to data collection and analysis, with a stronger focus on privacy and cross-device tracking, while Universal Analytics follows a session-based approach and offers more limited machine learning capabilities. The integration of machine learning in GA4 Google Analytics 4 integrates machine learning to provide more detailed insights and analysis of website data. This allows website owners to understand user behavior and preference ..read more

SPRINGFIELD, MO, Dec. 17, 2021 — This week, Classy Llama, Springfield’s only full-service eCommerce agency, has earned places on two of Comparably.com’s top 50 lists: Best Companies for Women and Best CEO. Best Companies for Women This quarter, feedback from female employees to Comparably (a workplace ratings website) scored Classy Llama the #26 spot on the Best Company for Women (Small and Midsize Companies) list. “I’ve been with Classy Llama almost six years now and it’s very different from just about anywhere I’ve worked. I’ve been in male-dominated industries my entire career and there has ..read more

 “Retailers declined $16 billion in legitimate orders for fear of fraud during a recent 12-month period.” — 451 Research As eCommerce has become a bigger portion of retail revenue in general, the importance of maximizing every site visit and removing any barriers to conversion has grown exponentially. COVID-19 accelerated the steady shift from brick-and-mortar to online purchases, including omnichannel shopping, which in turn accelerated the need for sophisticated commerce protection platforms that could sort legitimate from fraudulent orders quickly and accurately.  “Digital transf ..read more

Creating effective product descriptions is essential for your eCommerce business. Given that when shopping online the image and the product description are the only sales pitch your customers will get for your products, properly describing and persuading your shoppers through description is crucial to success. Not only that, online shoppers are more savvy than ever, closely reading product information and reviews before making a purchase. Returning products bought online can be a huge pain so online shoppers want to be certain they want the product they’re buying. Good descriptions can be the ..read more

As online shopping becomes more and more ubiquitous, the range of products and services available to consumers continues to expand. This is great news for buyers, who now have access to a wider variety of items than ever before. It’s also good news for sellers, who can reach more and more specific, targeted audiences online who are highly engaged and looking to spend money on their niche. However, selling to a niche market can be difficult given that they’re often much smaller than the general population, so they may not be as lucrative. In addition, it can be harder to reach niche audiences t ..read more

Like many eCommerce brands with big growth goals, Ammunition Depot realized they weren’t on a platform that could scale along with their business. As they expanded their product lines and found themselves needing to add more categories and SKUs, they realized they needed to make a move. They had limited eCommerce development support for their current PrestaShop platform, along with big dreams to become the Amazon of ammunition, so they turned to Classy Llama for help. ON A MISSION TO PROTECT Ammunition Depot was founded by freedom-loving Americans who believed two things: (1) it is every Ameri ..read more

Do you have an eCommerce business? Are you tired of dealing with multiple vendors, tech integrations, software services and more, all while trying to piece together a cohesive online selling strategy? If so, then you need to consider hiring a full-service eCommerce agency. Check out the ways partnering with a Full-Service eCommerce Agency can serve your needs: Cohesive Strategy, Not Siloed Efforts When you work with an eCommerce agency that offers a full suite of services, all the strategy and efforts will be consolidated into one place. This makes it easier to create and follow through on you ..read more

SPRINGFIELD, Mo., Mar 31, 2022 – Classy Llama, the Full-Service eCommerce Agency, has been recognized by the Comparably Awards for Best Marketing Team 2022. This makes the fifth award Classy Llama has won from Comparably.com.  Classy Llama’s Marketing team scored the #36 on the Best Marketing Teams list, alongside companies like Adobe and Google. Comparably’s data sets include more than 70,000 companies, many of which have a significant global presence. “It’s an honor to find ourselves in the Top 50!” said the Classy Llama Marketing Team. Comparably’s Best Marketing Teams list is derived ..read more