It was a warm winter day making music, laughing, dancing, rejoicing and dreaming with our girlfriends. The perfect way to collaborate with the two Ash’s – Ash from The Vintage Club and Ash Muir Photography on this shoot in Raglan. Think sun, ocean waves, hidden secret spots, Stevie Nicks tunes, and dancing carefree with nature and fellow women as the only witness. Ash Muir is the most amazing photographer, I mean look at these photos!! We always feel so uplifted working with her and her photography style is so raw and real. Ashton Frew is the boss babe behind The Vintage Club; a collec ..read more

Girls!! We have teamed up with Designer Wardrobe to bring you an exclusive Serendipity Ave x Designer Wardrobe style edit – featuring the New York brand Orseund and Iris. We both thought it would be fun to show you how we style designer statement pieces into our wardrobe to inspire you to style it into yours too. The tops are available to rent from Designer Wardrobe now. Use the code Serendipity for 10% off your rental & make sure you tag us too if you recreate these looks Nami and Pascale are both wearing Orseund Iris tops from Designer Wardrobe. Use the code “SERENDIPITY ..read more

If you are somewhat interested in the New Zealand fashion industry you would have come across this power house sooner or later. Having a multitude of roles in her career she has recently landed her latest role which give us all the boss ass bissh vibes. Juggling her career and family life, she is an inspiration to NZ women wanting to chase their dreams. What is your current role? I am the fashion director at Bauer Media New Zealand and head up a new division we created to offer visual creative solutions to clients, which we named simply The Fashion Department. Tell us about your ..read more

Here is a quick blog post about what I do on the daily to look after my skin. The funny thing is my skin is better now in my early 30s than it was in my mid-20s, so I thought I quickly put together what I have been doing for the last 3 years. You can use this as a rough guide. Morning: 1. Wash face with water only – if you have oily skin use a face wash. 2. Use a toner, this is to neutralize your skin’s PH level. 3. Skin Correcting Serum ( I love the Murad Rapid Age Spot Correcting Serum) 4. Eye Cream (try to find one that is sensitive and has a built-in SPF, your eye area is very sensitive ..read more

There are so many products out there that promise you the bloody world! These are the products that stood the test of time and that I happily take with me into 2019! Also, because people are always so curious none of this is sponsored, however, if it was we would still treat it the same as if it wasn’t – meaning anything we recommend sponsored or not, is always genuine –  love Nami x <3 Weleda Skinfood A must have product that is undeniably one of the best beauty products out there! I use my skinfood as a face mask, under my make up, for my split ends, cuticle care etc. etc. I love that i ..read more

Meet Sunniva, our latest girl boss who is leading the pack for women in business wanting to take their business and personal life to the next level. She is a Self Made Multi-Millionaire, Author of Two No.1 Best Selling Self Help books, speaker & Mindset Coach. She is well known as Queen Fire, because of her unique gift to ignite people’s inner fire and help them truly REMEMBER who they are. She is not only inspiring but she is such a humble and general sweet human being. We wanted a piece of her action so we teamed up to do an amazing giveaway over on our Instagram but in the meantime get ..read more

A few weeks ago I asked you, babes, if you would be interested in a 2018 Christmas Wishlist and the replies were crazy. You wanted Fashion, Beauty and a little something for New Mums. Well, here are all the things that are currently on my wishlist that you might want on yours too. You’re welcome. Also, none of this is sponsored just  –  Love Pascale xx Something For The Fashion Gals: It’s hard to pick one, and I may be totally biased as I co-designed the range but apart from wanting everything from our latest collection to stack along my ears, I need to start with these Kite Charm Hoops. They ..read more

Unless you have been living under a rock, you would have seen some new jewels pop up on your feed. Well, it’s finally here, our third and most sophisticated collection to date. And it is now available to shop online. Designed in New Zealand and London and curated with so much passion, all of our pieces were created through the mutual love of fashion and great friendship. Each of our collaboration is carefully curated providing you with everyday, go-to jewellery pieces that are perfect for sharing. So here you go, scroll on babes and let us know what you think. After all, it was created for go ..read more

Firstly, we love our blog, our Instagram and our community we were able to build in the past 3 years – it’s our baby! But growing online, like life in general, will always come with some baggage. Our online presence has been rapidly growing which means more people are watching and more are being opinionated about it. To this day we have always stayed true to our beliefs, our rather weird humour and our honesty #ImLoyalBabe And we are planning on keeping it this way! But recently we have been receiving a few DM’s like “This joke wasn’t funny at all” or “You should watch out talking like this ..read more

Affordable fashion which is also sustainable, something everyone should consider when shopping online. After blog post ‘Your guide to mixing high and low fashion’ we received heaps of messages on Instagram about fast fashion places we like to shop at and concerns that were had. One thing we probably weren’t quite clear on is we are not promoting the “in one week and out the other” fast fashion industry with low end fashion, it all was purely from an affordability perspective and what we actually failed to suggest to you guys was sustainable places we love as well. Let’s just blame it on the la ..read more