Ushering In Dynamic Personalization in 2021 was first published on the Pegasus website - helping hotels win more direct bookings. Travel is roaring back and occupancy rates are surging for hotels across the country. Memorial Day Weekend was a “blockbuster” according to Hilton CEO Christopher Nassetta, with nationwide occupancy for Hilton properties hitting 93%. Hilton is now projecting this summer’s booking volume to exceed 2019 levels, and many vacation destinations are already experiencing sell-out pressure through Labor Day and beyond. Travel professionals who have watched with cautious opt ..read more

Pegasus Research: How your conversion rate is affected by parity performance was first published on the Pegasus website - helping hotels win more direct bookings. One of the challenges with case studies is that it’s very hard to determine whether the results that one organization is able to achieve can be replicated for your organization. On the contrary, when we analyze e-commerce performance across multiple organizations, we have an opportunity to generate more robust data that is more likely to be broadly applicable. In the hotel industry, that means gathering data from large and small prop ..read more

The Volatile Travel Landscape Makes Agile Technology More Important Than Ever was first published on the Pegasus website - helping hotels win more direct bookings. More than a year after the fact, it’s still stunning to look back at the performance figures across the travel industry from April 2020. Numbers cratered in every category. Overall RevPAR for US hotels fell to $17.93—a 79.9% YoY decrease from 2019. Business and operations teams were stripped down during that month, with more than 70% of hotel employees laid off. Airlines saw a 96% decrease in passengers. Search volumes for travel on ..read more

Fixing the Fragmented Direct Funnel was first published on the Pegasus website - helping hotels win more direct bookings. Traveler habits are changing post-pandemic, and the direct channel is retaking center stage in the relationship between hotel and guest. With travel business continuing to pick up pace through the summer and financial analysts projecting an economic boom beginning in Q4 that could last until 2023, hoteliers must act now to get their ecosystems configured and take advantage of the coming surge in business. Disjointed technology stacks and siloed data have long been well-know ..read more

Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’ was first published on the Pegasus website - helping hotels win more direct bookings. More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States.  While hoteliers are optimistic that the industry is starting its ..read more

Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’ was first published on the Pegasus website - helping hotels win more direct bookings. More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city’s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States.  While hoteliers are optimistic that the industry is starting its ..read more

Key indicators to watch in the U.S. hotel recovery in 2021 was first published on the Pegasus website - helping hotels win more direct bookings. For the travel industry, 2020 ended simultaneously on positive and negative notes. While the news of approved COVID-19 vaccines helped to rally stock prices of the major travel companies, surging cases in North America and Europe began to trigger lockdowns and tighter travel restrictions just prior to the holiday season. As such, the timeline for recovery remains inconsistent, with STR and the U.S. Travel Association predicting that travel will not re ..read more

3 steps to create a positive sustainability experience for your guests and get closer to your targets was first published on the Pegasus website - helping hotels win more direct bookings. How would you feel if a recent guest wrote a positive review about their hotel stay and raved about the sustainability touches in the room? When you involve guests in sustainability, the benefits are not only about sustainability. We’ve found that a “sustainable” room including circular furniture, inspirational green elements, and catchy innovations to save water lead to guests being 55% more enthusiastic abo ..read more

A Primer on Hotel Sustainability Certification was first published on the Pegasus website - helping hotels win more direct bookings. Research done in the past years on the attitude of travellers and tourists (e.g. by Booking.com) have shown that there is an increasing expectation among travellers that the hospitality industry has a focus on sustainability. The pandemic crisis has been limiting the possibility for travelling, but as it emerged from the interaction between wildlife and humans, the current health crisis is linked to the biodiversity crisis, and the focus on health and sustainabil ..read more

Google is eliminating third-party cookies — what does that mean for your hotel’s digital marketing? was first published on the Pegasus website - helping hotels win more direct bookings. Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However ..read more