Making the most of your social media presence as a restaurant
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Social media is a great marketing tool. Any business should utilize at least one platform to promote themselves and whether you choose to stick to simply free posting or go down the paid advertising route, when done properly, social media is an asset. However, have you ever been scrolling through your phone and seen some truly odd content? Or an ad that makes you feel simply bemused? When done wrong, social media can easily make or break a restaurant business. An inappropriate response to a complaint on TripAdvisor can ruin a brand or a sexist campaign will cause outcry. The fact is, much lik ..read more
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How and why you should conduct restaurant employee reviews
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Keeping employee turnover as low as possible in a restaurant is no easy task. Indeed, the hospitality industry is known for its churn when it comes to personnel. However, that doesn’t mean you need to lose the best talent if you’re a restaurateur; it just means you need to work harder to keep them engaged with the business and loving what they do. This is where the annual employee review comes into its own. It gives you the chance to find out what is and isn’t working for employees, praise them when they get it spot on and guide them in areas where they can improve. The benefits of annual res ..read more
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The dos and don’ts of having an open plan kitchen or window
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
When running a restaurant, there’s really only two choices of how you want your kitchen when it comes to your customers: hidden; or in sight. There’s pros and cons to both, because both affect the ambiance, the restaurant’s brand, your layout (when it comes to the available space), how it makes your chefs feel and how it affects the service… to name a few. However, when there’s an open plan kitchen in sight of customers or a window looking in to where the magic happens, it’s important to have a few rules. Why? Because the kitchen can be a hectic place and a one by which customers are fascin ..read more
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Why would diners choose your restaurant over the competition?
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Life is all about choices. The pair of shoes you put on each morning; the colour for the bathroom feature wall; the latest boxset on which to binge. We encounter them all the time. The same goes when it comes to eating out. Think back to the last time you booked a restaurant table; why did you pick that particular establishment? The reasons aren’t always that obvious. Sometimes, it’s led by a desire for a specific type of food, while sometimes it might be off the back of a rave review from a friend. If you’re a restaurant owner, understanding why diners choose your establishment over the comp ..read more
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Feeding your profits with food waste
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Running a restaurant is constantly treading a fine line of margins. Wrongly price a plate, and you could be out of pocket. Getting a plate sent back, you’re probably not breaking even. Throwing out perfectly useable vegetable ends and meat trimmings? Then you’re definitely throwing money in the bin because those odds and ends are the ticket to feeding your profits… So, how do you tackle it and start reaping the rewards? With some restaurants making food waste their main menu, it can be done, and we’ve put some helpful tips down below. 1. Investment Without the knowledge, your staff won’t be a ..read more
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How to deal with a no-show restaurant employee
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Most restaurateurs will have experienced this. It’s a super-busy Saturday night and you have a fully-booked restaurant for the entire shift. Everything seems to be completely fine – until Peter fails to show up for work. You give him ten or fifteen minutes, but there’s still no-show, and no call from him to apologise or explain why he’s running late. Sometimes referred to as a ‘no call, no show’ in the restaurant business, the unexplained absence of a particular employee is a big problem, no matter how busy you are. It creates tension among the team and means you probably can’t deliver the le ..read more
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It’s the little things that matter on Valentine’s Day
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
It’s amazing how restaurants and food are central to most celebrations in people’s lives. Friend and family gatherings in a favourite place, proposing at the top of a skyscraper eatery, and of course, a romantic meal on Valentine’s Day all hold special memories for people. So instead of adding a chocolate fondant to the menu and pink chalk to the specials board, go the extra mile and work your restaurant into your customer’s memories so they come back, again and again… and again. It’s great for them, fun for you, and brilliant for your reputation! So, we’ve put together some hints and tips fo ..read more
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7 tips for becoming a green restaurant in 2019
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Remember when running a successful business relied on a great product, engaging marketing, competitive pricing and unbeatable service? Well, things have changed considerably. Research suggests that 88% of school students believe social and environmental issues should be priorities in business. This is partly why ‘going green’ is becoming an increasingly important thing for firms in any sector. If you run a restaurant, you’re in the perfect position to establish your green credentials and make them a key differentiator that will draw in more business. Here’s seven quick-fire tips for becoming ..read more
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How to make your restaurant tables work harder in 2019
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
Are your restaurant’s tables working as hard as the team that serves them? If you spent much of last year cursing over slow bookings and low midweek cover numbers, it’s time to turn up the heat on your tables. Your online restaurant booking system is a vital part of the jigsaw, but there’s also some useful business strategies that will ensure your tables work their hardest, improve efficiency and increase the number of covers for each shift. Discount – when you need to Every restaurant suffers from quiet periods, and for many independents, that’s often during midweek. Discounting is a smart m ..read more
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Get your restaurant into top shape during the January downtime
Welcome Table | Restaurant Booking Engine & Restaurant Reservation System
by Mark Ellis
3y ago
January is a time when most independents close for a much-needed rest. It’s also the one time of year where customers – after a run of heavy festive spending – tend to stay at home and not spend as much until their January pay cheque. This means that this time of year is also the perfect time to spruce up your restaurant and get those repairs that have been building up finally fixed. But it’s not just about essential jobs like repairs; a fresh lick of paint, new artwork and fresh tableware can go a long way to giving your customers something new to come back to (which, for relatively little c ..read more
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