How to Brief a Photographer for Tourism Businesses & Destinations
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Lachlan Swan
11M ago
Home Articles How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s beautiful, unique and you could spend all day telling people about how incredible the experience is that awaits their arrival. But words can be pretty black and white, and now more than ever you need to show your ideal customers just how awesome you are visually. Put simply, if you don’t have great photos and videos, your odds of converting new business are stacked against you. The fact is, a picture really does speak a thousand word ..read more
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Unpacking Tourism Australia’s Future of Global Demand Consumer Research
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Paige Rowett
1y ago
Home Articles Unpacking Tourism Australia's 'Future of Demand' Consumer Research Report By Paige Rowett Published on April 27, 2023 During one of our Workshops this month, I asked the group of tourism operators whether they seek out and read any research reports, and it was a unanimous 'no'. They were later very engaged in the information I had to share with them about the insights from Tourism Australia's Future of Demand Consumer Research Report. Tourism Australia released this report back in November 2022, and within it contains some crucially relevant insights about traveller b ..read more
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Destinations Transforming Community Sentiment Towards Tourism
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles Destinations Transforming Community Sentiment Towards Tourism By Nic Cooper, Regenerative Tourism Specialist Published on March 18, 2023 What happens when a community turns it back on tourism? This has become an occurrence in destinations across the world where the direct and indirect consequences of tourism having a negative impact on communities, has led to an anti-tourism movement. In some circumstances communities have taken matters into their own hands and put up fierce resistant to visitors. In Barcelona in July 2017, a group of masked protesters attacked an open-t ..read more
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10 Simple Tips for Tourism Businesses on their Sustainable or Regenerative Journey
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles 10 Simple Tips for Tourism Businesses on their Sustainable or Regenerative Journey By Nic Cooper, Regenerative Tourism Specialist Published on March 9, 2023 Adopting a 'purpose before profit' ethos has the potential to be economically beneficial to tourism businesses whilst also supporting the community and having a long-term positive impact on the environment. How to embed these sustainable or regenerative practices into day-to-day operations and decision making, is very different for each business. However, the principles remain the same that all businesses can utilise ..read more
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How Tourism For Good, Is Good For Business
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles How Tourism 'For Good,' Is Good For Business By Nic Cooper, Regenerative Tourism Specialist Published on February 22, 2023 It may come as a surprise to some that businesses can boost their bottom line by making their business more sustainable. Tourism businesses with solid sustainable practices who communicate these strongly can earn more revenue whilst also saving business costs. So not only does it make business sense environmentally and socially to become a purpose driven tourism business, it’s also good for business from an economic perspective. A Nielsen report foun ..read more
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10 Budget Friendly Sustainable Practices for Tourism Businesses
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles 10 Budget Friendly Eco Practices for Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 8, 2023 Many businesses have the perception that you can have profits or sustainability, but not both. Or that being a sustainable business costs more. For small tourism businesses, the pressure of budget and resources to infuse sustainability across your business can be seen as a barrier. AccorHotels has saved millions of euros by encouraging guests to reuse towels and conserve water and a portion of that money has gone into conservation ..read more
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The First Steps to becoming a Sustainable Tourism Businesses
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles The First Steps for Sustainable Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 1, 2023 It’s safe to say that these days, sustainability is on the tip of the tongue for many businesses and consumers when making decisions. We see the term ‘sustainability’ in adverts, articles, packaging, political campaign promises, and on many businesses’ websites. Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmenta ..read more
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Guide to Sustainability Accreditations for Tourism Businesses
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. Holding a Sustainability Accreditation or Certification can be a badge of honour which builds trust and reputation and is a contributing factor to your businesses success. It’s safe to say there are quite a few eco-accreditations out there with varying degrees of difficulty and costs. The below ..read more
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Reimagining Visitor Economy Success for your Destination
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Paige Rowett
1y ago
Home Articles Reimagining Visitor Economy Success for your Destination By Paige Rowett Published on February 24, 2023 The pandemic was truly a double edge sword for our regional tourism destinations. On one hand, lockdowns impacted businesses and livelihoods immeasurably, particularly in States and Territories that had long-term lockdowns. And on the other side, when lockdowns ceased, but borders were still closed, our nature-based experiences and other environmental assets received unparalleled visitation which led to irreparable damage to some of our tiny, precious, special places ..read more
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Regenerative Tourism vs Sustainable Tourism – The future of our industry, traveller and planet
Tourism eSchool | Tourism Marketing Blog for Operators & Destinations
by Nic Cooper
1y ago
Home Articles Regenerative Tourism vs Sustainable Tourism – The future of our industry, traveller and planet By Nic Cooper, Regenerative Tourism Specialist Published on February 1, 2023 As an industry, we have a clear understanding that the conscious traveller is no longer ‘niche’, but mainstream. Recent Future of Demand research by Tourism Australia suggests that more than 75% of travellers are committed to sustainability in some way. ‘Sustainability is increasingly influencing traveller choices in terms of where to go, how to get there, where to stay and which experiences, they eng ..read more
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