By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? According to recent research, the average internet user uses 6.7 social networks in a month.  This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business.  In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Benefits of Managing Multiple Social Media Pages If you have one or two social media pages for your restaurant, you ..read more

By Jose Chavez, Contributor A common challenge keeps many restaurant owners up at night: boosting sales and keeping the doors open in an ever-evolving restaurant industry. This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. But even though things might seem tough, there’s hope — a bunch of proven strategies that have helped restaurant owners beat these problems and do well. If you’re looking for tips and insights on how to run a successful restaurant business, review these seven proven str ..read more

By Eric Tress, Contributor In today’s world, foodies flock to restaurants that tantalize their taste buds – and their Instagram feeds. With over two billion users (and still growing), Instagram is a goldmine for restaurants looking to boost engagement and stand out from the crowd.   High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Millennials, a major dining force, crave shareable experiences, and Instagram provides the perfect platform to showcase your restaurant’s mouthwatering dishes and vibrant atmosphere ..read more

By Denise Langenegger, Contributor Around 32 million US citizens have a diagnosed food allergy, making up 10.8% of all adults and 7.6% of all children. For these members of our communities, simple pleasures like dining out can often become clouded by fears and anxieties that restaurants may be unknowingly placing them at risk. Much has been done for allergen-awareness in recent years, from the rise of popular health trends like gluten-free diets and increased exposure to allergen incidents through social media, but with 200,000 Americans admitted to hospital for allergic reactions to food eve ..read more

By Adrian Johansen, Contributor As a restaurant owner, you know how important it is to establish the right kind of environment and vibe for your place of business. The last thing you want is for your customers to feel uncomfortable, your employees to be unhappy, and your brand to suffer from some kind of identity crisis. While everything from the colors you use to the food you serve is essential for brand establishment, don’t ignore the importance of your restaurant’s dress code. Striking the perfect balance is crucial. You want your employees to be happy and comfortable at work and give them ..read more

By Ana Hoffman, Contributor The number of cybercrimes is growing at about 15% per year. And restaurants aren’t immune from these attacks. In fact, they’re often easy targets for cybercriminals as they provide relatively hassle-free access to confidential financial data of their customers. This means it’s imperative for restaurant operators to be aware of current cybersecurity protocols and build a culture of questioning. As restaurant data is highly prone to hacker invasion, cybersecurity for restaurants has become an absolute priority. In today’s article, we will walk you through the best fi ..read more

By Adrian Johansen, Contributor There’s no question that these last few years have been deeply challenging for business owners. Even the most successful and experienced entrepreneurs have struggled to keep their businesses afloat in the face of a massive global health crisis, widespread civil unrest, catastrophic supply chain disruptions, and seemingly endless economic volatility. Of all the industries to have been touched by this cascade of events, however, few have been as deeply impacted as the restaurant industry. Today, though, as the world begins to re-emerge into a new, post-pandemic ..read more

Did you know that 60% of customers read an online review first before going to a restaurant? Additionally, 42% of U.S. customers tried out a restaurant for the first time because of its social media posts. For restaurant owners, this means that it’s essential to keep your presence on social media active and engaging. A strong social marketing game opens a pathway of opportunities for restaurant websites (including yours!) to acquire visitors that will convert to both in-person visits and online orders. In this article, we’ll share how you can increase your restaurant’s website traffic by crea ..read more

Did you know that 90% of guests research a restaurant on the internet before visiting it?  What’s more, 57% of these folks view the restaurants’ websites before choosing the one they should visit. In other words, if a new customer arrives at your doorstep, they  most likely found out about you on the web.  So, what made them choose you over the others?  Sure, it might be about the reviews or the type of food you serve, but your website’s design also plays a critical role in influencing the visitors’ decisions.  In fact, 48% of users consider website design as a p ..read more

By Ron Stefanski, Contributor Although we live in an era of digital art, a lot of people still find appeal in hand-lettered chalkboard signs. We come across them every day inside restaurants or on sidewalks – these fun, charming, and rustic signs with funny quotes or mouthwatering menus that showcase a restaurant’s food style and make you stop dead in your tracks.  These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. If you want som ..read more