When sales are slow, what should florists do? Lately, as I talk with floral designers–either in my free Facebook group or in 1:1 Coaching Calls–there’s a common theme that keeps reoccurring and it’s the simple fact that sales are down so far this year. It is understandably concerning when sales are slow, but what should you actually do about it? Since complaining won’t help and worrying isn’t pro-active, what steps can florists take today to face the financial reality of a slower season? Take a few minutes to tune in as I share some real steps you can take in a down season to try to get yourse ..read more

  I was teaching a VIP Coaching Session yesterday and we debriefed a bit on Valentine’s Day sales, which brought up a very important topic that I want to share with you today–the difference between what the numbers actually say vs what you’re feeling about the numbers! Click to listen below where I share more about the REAL story your numbers are telling you AND get a breakdown the 5 Things I Spent The Most Money On In My Floral Business last year! (I wonder if you’ll be surprised about where my money went or if your numbers tell a similar story.)   Real Flower Business · 5 Biggest ..read more

As a floral designer, I know there are a lot of options out there when it comes to workshops! I’ve invested in more than a handful of professional workshops myself, so I want to share with you what sets The Floralpreneur® Workshop apart! Click to watch below for a few reasons I think THIS IS THE BEST WORKSHOP FOR FLORISTS! And sign up NOW if you want to ensure you get a seat.  It’s time to jump in and join us for this amazing workshop opportunity here in Vermont! Get all the details here and sign up! Remember: All Meals are Included, you get a 1:1 Coaching Call with Alison before the wo ..read more

Hey Floralpreneur®, I have to be really honest about something that’s been bugging me lately. I keep seeing a lot of influencers and educators who are pushing toxic positivity & basically gaslighting us–”us” being floral designers and small business owners– so I want to lay out some things that I will NEVER do:   I will NOT tell you that a slow sales year in your business is an AMAZING opportunity and you should look on the bright side–   Because while there CAN be opportunities in the slower times to refocus your efforts on activities that actually help increase your sales ..read more

What Is Sales Copy? And Why Does It Matter? This is a question florists have asked me more than once over the years and it’s really important to understand because your brand message matters. I hosted my first live chat of the year with some tips on what to focus on to start out the year! And yes, it’s about better sales copy to attract better clients! You can watch a replay now… After you watch, if you’re interested in learning more, you’re invited to dive deeper with me this month in my 4-Week Training, The Art of Good Business, to learn how to attract more great customers with a better bra ..read more

Happy New Year, Floralpreneur®! Since I’ve been hearing many wedding professionals talk about bookings being down, I want to remind you that there’s still time to book more great clients in 2024. If you want to welcome better clients into your business this year, there are 3 key factors that help make that happen: Attract Great Clients Prequalify for Style & Budget Create A Seamless Sales Process To Get Clients To A Yes   When you focus on leveling up these 3 aspects of your business, you’ll not only attract better clients and increase your sales, but you can also create more beauti ..read more

At the end of a year it’s natural to start taking stock of  “where you’re at” as well as “what you didn’t get to” during the calendar year, but I just want to remind you that there’s no actual “end” or finish line you’re pushing towards. Like, this train that we call a business doesn’t actually stop….you just keep rolling right into the new year with new work, new customers, and new plans to be made! So instead of burning out before 2024 even begins–if you’re feeling the pressure to keep pushing harder when all signs point towards slowing down–I hope you’ll take an opportunity to make ti ..read more

I wrapped up my Marketing Workshop for Florists last week and I want to share a conversation I had with a successful floral designer yesterday in a one-on-one call. We were talking about her future business goals and she said something that stood out to me: “I want to be MORE than relevant!” Does that resonate with you the way it did with me? If so click to listen below! (And learn more about The Art of Good Business HERE!)   Real Flower Business · More Than Relevant in the New Year   After running my floral design business for 22 years, staying relevant still matters, and I’ve lea ..read more

Everyone has to start somewhere in their business, but what do you do when you’re really ready to level-up your brand and attract better clients? My business started organically and it was ALL DIY!–from business cards I printed on my home computer to the “flyers” and occasional print ads I ran in the local papers. I only booked 1 wedding my first year in business–it was ALL sunflowers–and I felt lucky to book the work! The next year I grew my bookings to 5 weddings (thanks to some friends, and friends of friends, getting married, of course!) and then, I slowly began to build from there….10 we ..read more

Does your social media attract your ideal customers or are you repelling great clients accidentally? Click to watch for some practical advice to help you course correct if your marketing has gotten a little off track! FYI The Marketing Workshop for Florists starts on Monday, Dec. 4th! If you haven’t registered yet, Now’s the time to sign up so you can start attracting more of the BEST clients to your business. >> Click Here for all the details! As I mentioned in my live chat above, here are a few things to think about when marketing to “luxury” event! Have you noticed that there are a ..read more