Five Essential Tips for Choosing an Internship; And Why I Chose Zappi
ZappiStore Blog
by Lucy Robbins
5y ago
I couldn’t turn down the offer to spend a summer in Zappi’s marketing team. Not only could I try something completely new but, also, I could move to central London and live out the “dream summer internship” all students hope […] The post Five Essential Tips for Choosing an Internship; And Why I Chose Zappi appeared first on Zappi Blog ..read more
Visit website
Everything You Need to Know About Market Research Automation
ZappiStore Blog
by Sasha Laferte
5y ago
Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. Another study has shown that 80 percent of researchers believe market research automation […] The post Everything You Need to Know About Market Research Automation appeared first on Zappi Blog ..read more
Visit website
You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day
ZappiStore Blog
by Ryan Barry
5y ago
If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to […] The post You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day appeared first on Zappi Blog ..read more
Visit website
Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach
ZappiStore Blog
by Judith Staig
5y ago
If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer […] The post Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach appeared first on Zappi Blog ..read more
Visit website
My Takeaways from IIeX and What it Means for Our Industry
ZappiStore Blog
by Ryan Barry
5y ago
I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I […] The post My Takeaways from IIeX and What it Means for Our Industry appeared first on Zappi Blog ..read more
Visit website
If Data Were Dating: Meta-Analysis in Market Research
ZappiStore Blog
by Jared Carr
5y ago
If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which […] The post If Data Were Dating: Meta-Analysis in Market Research appeared first on Zappi Blog ..read more
Visit website
How Tech Companies Find the Right Types of Consumer Insights
ZappiStore Blog
by Mckenzie Davis
5y ago
If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the […] The post How Tech Companies Find the Right Types of Consumer Insights appeared first on Zappi Blog ..read more
Visit website
Understanding Engagement: The Importance of In-context Advertising Insights
ZappiStore Blog
by Sasha Laferte
5y ago
We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need […] The post Understanding Engagement: The Importance of In-context Advertising Insights appeared first on Zappi Blog ..read more
Visit website

Follow ZappiStore Blog on FeedSpot

Continue with Google
Continue with Apple
OR