7 SEO changes you can make in one hour to improve your rankings SEO is without question a marathon not a sprint, but sometimes you want to do as much as you can as fast as you can!  This post is built for you — those who want to execute basic SEO best practices as fast as possible. The tips and practices that are outlined here can be completed within a one hour period, without question it can be accomplished in a two hour SEO focused session of work. Here are the quick wins you can accomplish today in your SEO program to drive results: Validate your XML Sitemap Your XML sitemap is a file ..read more

Executive Summary As digital retail and e-commerce continue to gain momentum following the macro shifts caused by pandemic trends, brands focused on improving their shopping experience will likely end up victorious and gain market share greater than their peers.   Perhaps no aspect is more critical in gaining this competitive advantage than the personalization of the customer experience.    Personalization, within an e-commerce context, can be defined as the delivery of content, offers, communications and an overall tailored presentation to the desires and shown behavi ..read more

Customers increasingly expect brands to have an online presence. They want to schedule appointments and buy products through your digital interface. However, many eCommerce sites fail to attract new customers and convert them into buyers. Does this sound familiar? There could be any number of reasons why your website is struggling to bring in customers – and you may have multiple factors working against you. Be proactive to your improvement. Here are 14 of the most common reasons why eCommerce sites fail and what you can do to help your website succeed. 1. Poor Branding Ecommerce sites need to ..read more

Executive Summary What makes an ecommerce business sustain revenue and profit in markets of rising digital advertising costs and increased competition?   The development and execution of a proper SEO strategy that enables an ecommerce business to reach their organic market potential.   Organic traffic is unlike any other marketing traffic source.  Every site visitor is free, and every free session is a potential sale and potential brand exposure.  Unlike paid campaigns in search or social, organic users don’t come with any immediate costs and dont balloon traffic ..read more

An effective email marketing program is one key to driving traffic and revenue on your site. But how, and where, do you inspire visitors to sign up for that email list? In this article, we will be discussing 14 ways to increase your opt-ins on your site. These are great for any eCommerce site and should help encourage more people to sign up for future communication. 1. Use “lead magnets” to get people excited about signing up for your email list.   You can use “lead magnets” to get people excited about signing up for your newsletter and/or promotions. These are special things that ca ..read more

The holiday season is fast approaching, and it’s not too early to start optimizing your email program for the holiday season. This year, Trinity rounded up six areas of focus with questions to consider to ensure your customers have the best experience possible with your brand. Let’s get started. Email Service Platform & Integrations Are you optimizing your emailing platforms and integrations for the holiday season? Firstly, platform integrations for reviews and referral programs create opportunities from increased sales to help gain new customers and subscribers. In doing so, you reward ac ..read more

The holiday season is fast approaching, and it’s not too early to start optimizing your site for the holiday season. This year, Trinity rounded up six areas of focus with questions to consider for implementation to ensure your customers have the best experience possible on your eCommerce site. Let’s get started. 1. General Festiveness Are you acknowledging the upcoming holiday season? Something as small as updating your hero banner for Halloween, Thanksgiving, Black Friday, and Christmas goes a long way. Showing your festive spirit, shows the human side of your brand. Additionally, greeting cu ..read more

As any eCommerce brand knows, the success of any holiday shopping season starts long before Black Friday. Retailers must be prepared ahead of time with a solid sales strategy that includes inventory management.  Stocking the right amount of items is critical to avoid having large amounts of out-of-stock products, especially during peak shopping times. But what happens when the supplies are out of their control? If this sounds familiar, it’s because you’re in good company. In fact, according to the Institute for Supply Chain Management, 75% of surveyed businesses have experienced supply ch ..read more

eCommerce sites have been dealing with a rise in bot traffic. In recent years, retailers have become more aware of the potential for data breaches and revenue degradation from bots, especially during the holiday season when there is more that is being sold on their site. In fact, according to the 2021 Bad Bot Report, bad bot traffic now accounts for a quarter of all internet traffic. That means 25% of all internet traffic is trying to price scrape, content scrape, create and take over accounts, hack credit card information, and more. While it’s impossible to eliminate all bot traffic, the situ ..read more

Customers today are no longer just price-sensitive. They look for stores that offer them more than the lowest prices and the best deals, but they also value personalized attention and an experience that feels genuine. The new era of eCommerce is about recognizing this shift in consumer behavior and adapting your business strategy accordingly. Below is a brief on why and how you should be optimizing your site for personalization. It also contains information about what this new era of eCommerce means for your brand. Let’s get started. Why personalization is important In today’s store, customers ..read more