Streaming How to Buy Ads on Netflix: Specs & Tactics for Marketers By Emily Sullivan May 23 2024 Netflix, the streaming giant known for binge-watching and award-winning originals, sent shockwaves through the industry in 2022 by announcing an ad-supported tier. This move was likely fueled by a desire to reach new audiences, combat rising subscription costs, and potentially even fend off competition from other OTT platforms. These ads could lead to strong growth potential with advertisers eager to tap into Netflix’s massive user base.  If you’re unfamiliar with how Netflix works, i ..read more

Amazon Amazon Packaging Requirements for FBA and FBM Sellers [2024] By Tinuiti Team May 22 2024 Imagine you’re ordering a new cutting-edge electric shaver, and you’re really excited about it. But when it arrives, your heart sinks. The box looks like it’s been used to transport wild animals. When you open the lid, the shaver lies at the very bottom with just a brown crinkled paper to shield it from apparent MMA moves during transit. Not exactly a great buying experience. Today, we’re going to cover the reasons why Amazon packaging matters for both FBA and FBM sellers, and how to ship ..read more

Amazon Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions By Tinuiti Team May 06 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. If you’re new to AMC, it’s a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution introduced in 2021. Understanding the Value of Amazon Marketing Cloud Built on Amazon ..read more

News Tinuiti Recognized in Forrester Report for Media Management Excellence By Tinuiti Team Apr 30 2024 Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Media Management Services Landscape, Q2 2024.” In an overview of 37 notable providers, this comprehensive report focuses on the value B2C marketing leaders can expect from a media management service provider, and analyzes key factors to consider when looking for a media management partner such as size and business scenarios. B2C marketing execut ..read more

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater. With that in mind, it’s no wonder that marketers are investing more budget into video streaming services. They provide an increasingly popular and effective way of reaching modern viewers and are the ideal choice for brands that want to target potential customers with laser precis ..read more

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use ca ..read more

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced cost ad-supported services — like Tubi. In this article, we’ll cover everything you need to know about advertising on Tubi as the platform — and CTV as a whole — continues to grow.  What ..read more

Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon. Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before. But Target isn’t stopping there. With the r ..read more

Streaming What’s Advertising Video on Demand (AVOD) & How Does It Work? By Emily Sullivan Mar 20 2024 In a world where streaming platforms reign supreme, the way we consume media is constantly evolving. One term that’s been making waves lately is AVOD, or Advertising-Based Video on Demand. In fact, eMarketer projects that over half of the U.S. population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. internet users (55.8%) will be watching content via AVOD services by 2026. In this post, we’ll explore the ins an ..read more

Privacy What’s Media Mix Modeling? [Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels?  Determining where and how conversions are occurring is crucial in optimizing your budget to drive the most impact with your marketing budget. Media Mix Modeling (MMM) is an analytical approach used to gauge the effectiveness of various marketing channels in driving sales and conversions. This method allows us to decipher the true influence of advertis ..read more