How Twice increased email revenue by 623%
BlueStout
by admin
10M ago
SERVICES Klaviyo –  – Monthly Campaigns – Calendar Strategy Planning – Flows Automations – A/B Testing – Design – Copywriting Intro The product of a celebrity dentist and Lenny Kravitz, Twice launched as an alternative to boring oral care, but needed a strategy for profitable growth. The Problem After performing our Blueprint audit, the Blue Stout team identified opportunities to leverage email to increase sales from automations and campaigns, while also reducing the number of customers churning from their subscription program. Here’s what we found: Problem 1: Email was only gene ..read more
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Is 30% of Your Revenue Coming From Email? If Not, Then It’s Time to Ask These Questions
BlueStout
by Allen Burt
10M ago
When clients come to me searching for ways to scale up online revenue, the first thing I always ask is this: “Are you driving at least 30% of your online revenue from email?” If not, there is your low-hanging fruit opportunity. Too often, I see e-commerce entrepreneurs fail to fully utilize email marketing. And it’s costing them LOST revenue. And a lot of it. If you’re not at 30% yet, it’s time to start figuring out why by asking these questions: Have I set up at least 6 to 10 automated flows (each comprising of 3 to 6 emails)? 
Is my email list segmented based on customer engagement ..read more
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Email Marketing for eCommerce Retention: 5 Messages to extend LTVs
BlueStout
by Kristen LaFrance
10M ago
What do you think of when you hear the infamous AOL voice going “You’ve Got Mail!”? I’m instantly transported back to our family computer making horrible screeching dial-up noises in the corner of our living room. The first time I heard those words from Mr. AOL, it was a verification email saying my account, monkeyjr2003@aol.com, was active. Man, what a thrill. I could talk to anyone! Back then, getting a new email was like unexpectedly getting over 100 likes on a selfie. Or being retweeted by your favorite brand. Before marketers ruined the trade, before obnoxious blasts and pushy sales ..read more
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Leveraging Word of Mouth Referrals to Create Repeat Business
BlueStout
by Melinda Curle
10M ago
Referral marketing is one of the most effective forms of marketing. It is the primary factor behind 20 to 50 percent of all purchases. Referrals also generate more than twice as many sales as paid advertising. Referral marketing increases the effectiveness of marketing efforts by 54%, according to Marketshare. Referred customers are often more valuable over time to a company. The lifetime value (LTV) of a referred customer is 16% higher compared to non-referred customers. “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivat ..read more
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How to Create Product Pages that Convert 30% Better Than Your Competition (DTCX Virtual Summit)
BlueStout
by Blue Stout
2y ago
In November DTCX had their second Virtual Summit and we were thrilled to join the group of inspiring leaders from across the industry. In our presentation, we laid out the strategy for how to create product pages that convert 30% better than your competition. Check out the recording here:    How to Create Product Pages that Convert 30% Better Than Your Competition (DTCX Virtual Summit): Your product page is your #1 sales page. But, most brands are hemorrhaging revenue by designing for style instead of conversion. In this session, we show you the proprietary framework for converting cold ..read more
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How Twice increased email revenue by 623%
BlueStout
by Blue Stout
3y ago
SERVICES Klaviyo –  – Monthly Campaigns – Calendar Strategy Planning – Flows Automations – A/B Testing – Design – Copywriting   Intro The product of a celebrity dentist and Lenny Kravitz, Twice launched as an alternative to boring oral care, but needed a strategy for profitable growth.   The Problem After performing our Blueprint audit, the Blue Stout team identified opportunities to leverage email to increase sales from automations and campaigns, while also reducing the number of customers churning from their subscription program. Here’s what we found: Problem 1: Email was on ..read more
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The Skin Deep: User Experience Overhaul and 30% Conversion Increase
BlueStout
by Blue Stout
3y ago
SERVICES BluePrint Strategy Audit – Conversion Optimization – UX Design – UI Design – Front End Development – Back End Development – Shopify Plus   Intro After the success of their Emmy-winning documentary which chronicled the emotional conversations between people, the team at The Skin Deep launched  {THE AND} card game as a way to bring the documentary experience home to their viewers. With 199 questions per deck, the cards allow people to easily experience more meaningful connections from literally anywhere.   The Problem The Skin Deep team came to Blue Stout after a 6-month ..read more
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Top 10 Shopify Plus Apps for Enterprise eCommerce Stores
BlueStout
by Blue Stout
3y ago
What if you could get a sneak peek into the Shopify Plus stores doing 8-9 figures in revenue and getting 10K+ visitors every day, and see the apps that most of them are using? We studied the tech stacks of the top 25 Shopify stores (ranked according to their monthly traffic) and reviewed the Shopify Plus apps they use to drive business. Let’s look at the top 25 Shopify stores we analyzed: Store Name Visitors per day ColourPop 228,000 Gymshark 189,000 Fashion Nova 159,000 Mclabels 39,800 Usatuan 37,200 Carola Zeta 35,900 Alo yoga 35,000 Allbirds 33,400 Ana Luisa 31,000 ..read more
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Is 30% of Your Revenue Coming From Email? If Not, Then It’s Time to Ask These Questions
BlueStout
by Allen Burt
3y ago
When clients come to me searching for ways to scale up online revenue, the first thing I always ask is this: “Are you driving at least 30% of your online revenue from email?” If not, there is your low-hanging fruit opportunity. Too often, I see e-commerce entrepreneurs fail to fully utilize email marketing. And it’s costing them LOST revenue. And a lot of it. 

If you’re not at 30% yet, it’s time to start figuring out why by asking these questions:

 Have I set up at least 6 to 10 automated flows (each comprising of 3 to 6 emails)? 
Is my email list segmented based on customer engagement (1 ..read more
Visit website
SHOPIFY FLOW – How to use Shopify automation with real-world case studies.
BlueStout
by Allen Burt
3y ago
What happens when your product inventory is low? Or when a customer becomes a VIP by repeatedly buying? How about when a customer leaves a negative review because they are unhappy? These are all incredibly important things for you to know about. Yet too many brands let details like this slip through the cracks and miss an opportunity to make sure customers are heard and appreciated, and problems are solved. So how do you do it right? Setting up automatic, reactive “templates” using Shopify Flow is both simple and a great way to make sure your business thrives and your customers are promoters ..read more
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