[…] To read more about Dennis’ approach to ecommerce advertising, check out the Store Growers blog ..read more

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them! How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. From brand awareness, to lead generation all the way to sales-focused campaigns. Google search results Shopping tab of the sear ..read more

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google’s automation to find potential customers for your business. Google likes to push Smart Bidding forward as the solution to any problem, but it’s not always the best choice. So in this article, we’ll look at what exactly Smart Bidding is, and when you should use it in your campaigns. What is Smart Bidding in Google Ads? Smart Bidding is a collection of bid strategies where you let Google Ads decide how much to bid for a click. They will come up ..read more

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? This can help increase clickthrough rate and drive visitors to your site that are ready to buy! The Google Merchant Center Promotions program allows you to do exactly that. In this article, we’ll explore how they work and how to use them for your business. What are Google Merchant Center Promotions? Merchant Promotions is a Google Merchant Center program that lets online advertisers show their ..read more

What if you could target users who are not only searching for the products you sell but are also at the later stages in the buying funnel? This is what makes in-market audiences so great. The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. In this piece, we’ll cover in-market audiences in Google Ads and how to set them up, along with practical tips on how to target them with your campaigns. Let’s dive straight into it. What Are In-Market Audiences in Google Ads? In-market audience ..read more

Google Ads and Google Analytics are two of the most powerful tools for online businesses. In this article, we’ll look at why you want to link the two platforms in the first place. And I’ll then walk you through the different steps in order to link your Google Ads to your Google Analytics accounts. Why Should You Link Google Ads and Google Analytics? Although Google Analytics and Google Ads can work independently, linking them can give you more opportunities and valuable insights about your business. Here are the 4 most important reasons why you need to link Google Ads and Google Analytics. Re ..read more

Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. In this article, we cover demographic targeting options and their availability across different campaign types. We also discuss the two methods for demographic audience targeting – bid adjustments and exclusions! What Are Demographics in Google Ads Google Ads allows you to target users based on general demographics, like age range and ..read more

Sometimes you want to make small tweaks to your product information in Google Merchant Center. But it’s not always clear how or where to make those changes. Supplemental feeds offer an unrivaled level of flexibility to make these types of changes. So in this article, we’ll go into detail about how supplemental feeds work in Google Merchant Center, and when and where to use them! What are Supplemental Feeds in Google Merchant Center? As its name says, a supplemental feed is a file that supplements or adds data to your primary product feed. That means a supplemental feed can only be used to upd ..read more

When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. We’ll compare the differences in the way user data is sourced and how this relates to using (or creating) remarketing lists Let’s dive in! How Remarketing Audiences Work No matter which ..read more

The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the time asked me to set up a small display ad. Sounds pretty easy, right? Well, it wasn’t. The budget for this campaign was $250, and until that time, the company had never spent anything on advertising, so I felt the pressure. And to my horror, when I checked the account 2 days later, the money was gone. What was worse is that I had no clue where the money had gone. The only thing I knew for sure was that I uploaded a banner, and we got a bunch of clicks. I had no idea who had ..read more