Every piece of digital content you post has the opportunity to significantly enhance your marketing efforts. Whether your goal is to get more clients for your veterinary practice or entice previous customers to return, the content you choose can help you do it. In fact, the right content strategy can put you in front of a bigger audience than you ever imagined. What Exactly Is a Content Strategy? Have you ever shared a funny animal reel on your hospital’s Facebook page? Posted pictures of your favorite client Halloween costumes on Instagram? Linked to a blog one of your doctors penned about t ..read more

We are roaring into 2024, and it has been anything but dull. In order to keep your client books full, you must continue to devote money to your marketing efforts. How much should your practice spend to keep front and center of current and future clients?  Small Business, Big Numbers First, let’s look at what small businesses across various industries do across America. The U.S. Small Business Administration (SBA) recommends “small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.” For a $1million / year business, that’s $70,000 annu ..read more

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business.  Template Websites A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a spac ..read more

PPC, or pay-per-click ads are digital advertisements that charge the advertiser a certain fee any time a user clicks on the ad. Paid advertisements are given priority over organic SEO efforts, which can entice users to visit your website, and, hopefully, use your services. PPC ads are an important tool for veterinary marketing, especially in competitive areas. In order to properly set up pay per click campaigns, however, you have to understand the difference between clicks, impressions, and conversions, and what they all mean for your bottom line.  Types of PPC Ads Before diving into the ..read more

When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO: The Ultimate SEO Tool Blogs are considered a premium SEO tool because they are one of the easiest ways to consistently add fresh and relevant content to your website. Search engines (like Go ..read more

Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you: Create a Custom Website Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to sh ..read more

When it comes to veterinary SEO, you might be doing a lot of good things for your website, but do you know how to track the results you’re getting? Google’s analytics tracking program changes with the times, and understanding how to interpret the data can help you get the best results. What Is Google Analytics? First things first: what is Google analytics? Technically speaking, it is a website analytics tool that helps owners track and analyze user behavior. This includes which pages users have visited, for how long they stay on each page, where these users originated. It also provides site m ..read more

Digital marketing has grown complex over the last 30 years. In the beginning, each platform worked in isolation in a silo effect. As human needs for the internet grew, technology changed to meet them. With easier access to the internet, various platforms (Facebook, Instagram, Google, Bing etc.) started to shift—and to pick up “cues” from each other. After years of growth (and coding ), everything on the internet connects to put the world at our fingertips. They work together like the four wheels of a car. Understanding how everything works is essential to driving an effective digital marketin ..read more

What is your story? You have one. Do you know what you are telling the world or are you just winging it? We are inundated with narratives all day long, thanks to our bombardment of messages via digital media and marketing. Everywhere we turn, we see or hear a narrative from a person we are talking to, the news, or social media. We read stories from people we know and from people we don’t—and many are carefully crafted to influence a decision to buy, consume, or agree with a statement. We are often completely unaware of other stories generated throughout the day, many of which are our own. You ..read more

In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet. Facing Grief Marketing images we see cascade through our consciousness are all focused on the young, the healthy, and the v ..read more