Podcast: Download | Subscribe: Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. Celebrating over 26 years in business, McManus discusses the strategic shift from offering a wide range of products to focusing on high-margin, specialized items like bar foot rails, which are now featured prominently in U.S. bar renovations. He candidly explores the decis ..read more

Have you outgrown Bigcommerce and set your sights on Shopify's extensive app store and user-friendly interface? Perhaps you are just looking around to compare options and are considering a change. Maybe the pricing structure of BigCommerce no longer aligns with your needs and business investment guidelines. Whatever the reason, migrating over to Shopify from BigCommerce can be an efficient decision and one that your business will need to prosper and grow. Join us at Groove as this guide will equip you with the knowledge necessary to make the switch and provide a clear and definitive step-by-st ..read more

You're constantly working to create an intuitive, simple, pleasant shopping experience for your customers, and our team is here to provide innovative solutions to take your business to the next level. At Groove Commerce, we're constantly on the lookout for ways to help improve your customer conversion rate, and we're excited about what the team at Shopify has to offer. Shopify has revamped the checkout process, making it easier than for your customers to complete purchases. Their one-page approach simplifies the typical three-page checkout experience, resulting in conversions that outpace the ..read more

When you start an eCommerce business, the first decision you'll have to make is which platform to use for your eCommerce store. Shopify is one of the most trusted names in the eCommerce space, with more than 4.5 million Shopify stores as of early 2024. And that number is growing. If you decide to go with Shopify for your eCommerce needs, which plan is best for your business? Below, we're going to dive into Shopify vs Shopify Plus to give you the info you need to make your decision. Shopify Plus vs Shopify: What Is the Difference? The easiest way to understand the difference between Shopify Pl ..read more

At Groove, we’re big fans of leveraging product data feeds with our eCommerce clients to maximize their omni-channel revenue potential. For Magento clients in particular, Wyomind's Data Feed Manager extension has become our go-to choice for data feed tools as it offers a low-cost, truly robust solution for quickly integrating with a variety of today’s shopping engines. In this blog, I’m going to walk you through the reasons why we like Wyomind's Data Feed Manager along with the steps necessary to configure this extension for Magento. Preface: Why Choose Wyomind's Data Feed Manager? Over the pa ..read more

Are you considering a switch from Shopify to BigCommerce for your eCommerce store? You're not alone. Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. This comprehensive guide will answer any questions, including why you should consider migrating and a step-by-step process. The team at Groove will walk you through the process of migrating from Shopify to BigCommerce, explore the benefits of making the switch, and explain why partnering with an agency can save you time, money, and headaches associated with transition and implem ..read more

In Magento, XML is arguably the most powerful tool available to developers. Not only is it used to layout the frontend blocks and templates, but it is also sets the framework for the backend admin sections, extension creation, database configuration, and so much more! For a new Magento developer, it can also be one of the most complex features to grasp. Here are some of the best practices and a few useful tips for making your XML work for you: Condense your code with local.xml You may have heard before about the magical properties of the local.xml file. Think of this file as a master XML file ..read more

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms. No matter the stage you may be in, finding and selecting the Magento Partner that is right for you is a challenging and often time-consuming process. In order to help improve this process, I have developed ..read more

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms. Primary Persona. We’ll call him, Mr. Holiday Persona. Win over Mr. Holiday Persona With These 3 Features: Use conte ..read more

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. The Pros and Cons of Shopify ERP Integration Integrating enterprise resource planning into your Shopify store has many pros – and a few cons. One of the biggest cons is tha ..read more