The Top 5 Customer Data Use Cases B2B Marketers Need to Know
Oracle Ecommerce Blog
by
2w ago
B2B marketing, CX and analytics teams are faced with a complex data landscape to glean insights about entire companies purchase processes not just individual consumers. Customer data platforms are purpose built to untangle this mess of data, organize it in the context of a customer and account and ultimately deliver a clear and actionable view on how marketers can successfully deliver the holy grail (the right message, to the right person, at the right time ..read more
Visit website
Customize your Rule Runtime Report
Oracle Ecommerce Blog
by
2w ago
This article gives a quick understanding on how to customize rule runtime log report for Enhanced business rules ..read more
Visit website
Q&A: How Oracle improves email marketing to increase sales
Oracle Ecommerce Blog
by
2w ago
Explore how Oracle improves email marketing for sales in a Q&A with Justin Thorp, guiding email strategy. Learn about leveraging Oracle's Unity customer data platform for targeted campaigns, enhancing segmentation, and gaining a competitive edge with faster, more accurate campaign delivery ..read more
Visit website
Q&A: How Oracle drives more revenue from its B2B customer data
Oracle Ecommerce Blog
by
2w ago
Explore Oracle's innovative approach to B2B marketing and sales.Discover how Oracle tackles the challenges of unifying marketing and sales, transitioning to a subscription-based model, and leveraging first-party data with their customer data platform Unity and Eloqua integration. Learn how this integration streamlines segmentation, enhances customer experiences, and sets the stage for AI-driven transformations, providing a competitive edge in today's dynamic market landscape ..read more
Visit website
Debunking the Top 5 Myths About Customer Data Platforms (CDPs)
Oracle Ecommerce Blog
by
1M ago
This article addresses common misconceptions about Customer Data Platforms (CDPs), emphasizing their role as strategic tools for enhancing customer experiences, engagement, and marketing efficiency. It aims to debunk the top 5 myths surrounding CDPs, helping businesses gain a clearer understanding of their capabilities and benefits to make informed decisions about their implementation ..read more
Visit website
The Power of CDP: Solving 5 Crucial Problems for B2B Marketers
Oracle Ecommerce Blog
by
1M ago
Customer Data Platforms (CDPs) have become a game-changer in the B2B industry, addressing critical problems faced by B2B marketers. In this blog post, we'll explore five key problems that CDPs solve, and how they can revolutionize your B2B marketing strategies ..read more
Visit website
Oracle Unity CDP: Leader in the Forrester Wave™ for B2B Customer Data Platforms Vendor Assessment Report
Oracle Ecommerce Blog
by
1M ago
Leveraging AI, customer data platforms (CDPs) analyze vast datasets to identify trends, helping marketers and sales professionals to create personalized experiences that resonate with B2B buyers. Oracle Unity CDP has been named a Leader the Forrester Wave™ for B2B Customer Data Platforms Vendor Assessment Report. Read this blog to learn more and to download the report ..read more
Visit website
B2C Service Configuration Assistant - What's New in 24A
Oracle Ecommerce Blog
by
1M ago
B2C Configuration Assistant 24A Features ..read more
Visit website
Six New Year's Resolutions to Unleash the Future of B2B Marketing
Oracle Ecommerce Blog
by
2M ago
As AI reimagines customer experiences, businesses must unlock the power of data-driven insights and deliver exceptional customer experiences to thrive in this ever-evolving market landscape. Read this blog to learn more ..read more
Visit website
Oracle named a Leader in the 2023 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications
Oracle Ecommerce Blog
by
3M ago
Shifts in customer expectations challenge sellers to craft spot-on quotes, especially when tackling high-value deals. Oracle's significant development investments in CPQ enable sales organizations to easily transform from one-time sales of products or services to more profitable recurring revenue models. We're proud to announce that Gartner® named Oracle a Leader in the Magic Quadrant™ for Configure, Price and Quote Applications for the seventh year in a row. Read the blog to learn more ..read more
Visit website

Follow Oracle Ecommerce Blog on FeedSpot

Continue with Google
Continue with Apple
OR