In today’s digital landscape, social media is no longer optional for businesses looking to grow their brands and connect with current and potential customers. With over 4 billion daily social media users worldwide, a strategic marketing plan is crucial for reaching your target demographics. In this blog post, we’ll explore how you can leverage the power of platforms like Facebook, Instagram, Twitter, LinkedIn, and more to achieve key business goals like driving website traffic, generating leads, boosting brand awareness, and increasing sales. We’ll also provide tips for crafting social posts a ..read more

The financial services landscape grows more competitive every year, especially for credit unions looking to retain existing members and attract new ones. As we move into 2024, a few key trends stand out that credit unions should focus on to boost growth and better serve their communities. Personalized Member Experiences Today’s consumers expect personalized experiences, whether shopping online or managing finances. Nearly 80% of customers are more likely to do business with a company that provides personalized experiences. Credit unions have an advantage over large banks in their ability to pr ..read more

Deciding to hire a digital marketing agency is a significant step for any business. With countless options available, understanding what to look for is crucial. This blog aims to guide you through the process, ensuring that your choice aligns with your business objectives and marketing needs. Understanding Your Needs Before commencing your search, it’s essential to identify your specific marketing requirements. Do you need help with SEO, PPC, social media or perhaps a comprehensive marketing strategy? Understanding your needs will help you target agencies with the right expertise and services ..read more

As 2024 approaches, seismic shifts in consumer preferences and technology promise to fundamentally transform restaurant marketing. This coming year will test the agility and foresight of restaurants as they adapt strategies to appeal to evolving dining habits. Mastering key 2024 trends will allow brands to get ahead of competition and cement customer loyalty. Health and Wellness Trends Within the fast-casual market, a significant transformation is underway, primarily driven by the rise of health-conscious consumers. This evolution in dining preferences is not just a trend but signifies a deepe ..read more

Evok recently attended the 2023 Destinations Florida (https://www.fadmo.org/) Annual Meeting, bringing together Florida tourism boards, media partners, agencies, and influencers. With travel continuing to rapidly evolve post-pandemic, attendees were eager to exchange ideas and strategies, drawing on market-leading examples throughout the world. There were many great speakers, consensus, and insights. Some are highlighted below: Personalization Rules Travelers increasingly expect personalized and customized interactions. AI and machine learning allow marketers to deliver dynamic content and o ..read more

The emergence of artificial intelligence (AI) has significantly impacted various industries, and the broadcast media marketing sector is no exception. AI algorithms and technology continue transforming how broadcasters create, distribute, and optimize their content to reach wider audiences. Here, we explore the growing applications of AI in broadcast media marketing and how you can leverage these innovations to boost your brand awareness through more targeted and effective advertising campaigns. How AI is Revolutionizing Broadcast Media Marketing From TV and radio to streaming platforms, the b ..read more

Developing a strategic content marketing plan is essential for travel brands looking to effectively promote their destination, attract visitors, and boost brand awareness. As experts in travel marketing, we understand the unique challenges destinations face when creating stand-out marketing campaigns in this highly competitive industry. In this post, we’ll explore why a thoughtful content strategy is crucial and provide tips for crafting content that converts. Why Your Destination Needs Content Marketing A strong content marketing strategy is critical for travel brands to promote their destina ..read more

In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites and applications that can be used by all individuals, regardless of their abilities or disabilities. With AI’s capability to analyze and understand complex data, it is reshaping the landscape of web accessibility, making the online world a more inclusive and empowering place for everyone. Why Digital Accessibility is Importan ..read more

In recent years, artificial intelligence (AI) has emerged as a groundbreaking technology that is revolutionizing various industries. One area, we want to focus on, where AI is making a significant impact is web accessibility. Web accessibility refers to designing websites and applications that can be used by all individuals, regardless of their abilities or disabilities. With AI’s capability to analyze and understand complex data, it is reshaping the landscape of web accessibility, making the online world a more inclusive and empowering place for everyone. Why Digital Accessibility is Importan ..read more

Are you having trouble turning clicks into credit union members? The truth is, even if you create the most thoughtful, engaging marketing campaign to pull your audience in, all it takes is a landing page that misses the mark to miss the conversion. In order to meet your goals and get the most out of your carefully planned digital strategies, you need to create a landing page that utilizes expert recommended UX/UI design techniques. Keep reading to learn our top tips for making a landing page that moves the needle. Key Features of a Successful Landing Page Creating a landing page that works do ..read more