Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup chairs and experienced the most sought-after skincare treatments as a supermodel. Nevertheless, for her initial foray into creating a beauty brand, she has opted to delve into the fragrance industry. […] The article Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella appeared first on World Branding Forum ..read more

Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences. The article Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom appeared first on World Branding Forum ..read more

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she’s spent countless hours in makeup chairs and experienced the most sought-after skincare treatments as a supermodel. Nevertheless, for her initial foray into creating a beauty brand, she has opted to delve into the fragrance industry. […] The article Supermodel Bella Hadid Debuts Luxury Fragrance Line, Ôrəbella appeared first on World Branding Forum ..read more

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft’s Azure OpenAI Service’s generative AI capabilities, this partnership strives to cultivate inventive solutions that strengthen consumer relationships and expedite time to market, tailored with local relevance for ELC’s renowned beauty brands. “At ELC, technology […] The article Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab appeared first on World Branding Forum ..read more

Chanel’s renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel, has defended the brand’s premium pricing approach to Bloomberg, citing inflation alongside the utilisation of superior materials and meticulous craftsmanship. Nair emphasised that Chanel’s dedication to quality justifies the need […] The article Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag appeared first on World Branding Forum ..read more

American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward to travelling in style, courtesy of revamped amenity kits and bedding and indulging in a selection of new dishes. Furthermore, a glimpse into the future promises an even more luxurious […] The article American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know appeared first on World Branding Forum ..read more

Lululemon, an activewear based in Vancouver, has revealed the summer athlete kit for Team Canada participating in the Paris 2024 Olympic and Paralympic Games. This occasion represents the brand’s second collaboration with Canada’s Olympic and Paralympic teams, yet it marks their first ever venture into designing athlete kits suitable for warm weather conditions. “At Paris […] The article Lululemon Reveals Team Canada New Look For Paris 2024 Olympic appeared first on World Branding Forum ..read more

Charlotte Tilbury Fragrance Debut: A Fusion of Beauty, Science, and Scent Mastery Renowned makeup artist and entrepreneur Charlotte Tilbury is broadening her beauty and skincare domain by introducing her first-ever fragrance collection. Crafted in collaboration with master perfumers from the renowned International Flavors and Fragrance (IFF), this innovative line is supported by insights from neuroscience. […] The article Introducing Charlotte Tilbury New Fragrance, Collection of Emotions appeared first on World Branding Forum ..read more

Beyoncé Bold Frontier: Blazing Trails into Country Music Music enthusiasts, fans, and songwriters eagerly await for another project from the non-other, Queen Bey herself. Scheduled for release on Friday, March 29th, Beyoncé new album “Cowboy Carter” will signify the eighth studio album for the renowned pop icon. Additionally, it serves as the second instalment of […] The article Beyoncé Remarkable Venture Into Country Music For The First Time appeared first on World Branding Forum ..read more

Tennis icon Roger Federer has unveiled his first ever eyewear line in collaboration with Oliver Peoples, following his exclusive licensing agreement with eyewear manufacturer EssilorLuxottica in May 2023. The collaboration between Roger Federer’s ‘RF’ brand and Oliver Peoples debuts with four distinct collections, featuring a selection of six pieces including four sunglasses and two shield […] The article Eye of the Champion: Roger Federer Launches Exclusive Eyewear Collection appeared first on World Branding Forum ..read more