In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s ecosystem shines brightly on the horizon. Oppo offers fertile ground for app exposure and engagement through AppSamurai’s OEM solutions. Let’s dive into our guide and answer all the questions in mind! The Oppo Ecosystem  Smartphones Oppo’s smartphones cater to everyone, from budget-conscious consumers to tech geeks looking for the latest features. Known for innovation and design, Oppo has made a name for itself in the global smartphone market ..read more

App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned for its smartphones and MIUI operating system. With a growing user base exceeding 600 million, Xiaomi presents a fantastic opportunity for app developers to reach millions of active users across various devices. In this guide, we explore how developers and marketers can leverage Xiaomi’s ecosystem to maximize app exposure and drive engagement. Here’s the Overview of Xiaomi’s Ecosystem: SmartphonesKnown for its extens ..read more

Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, the different types, and what you need to know about them. Let’s dive in! What is a fake mobile game ad? What exactly constitutes a fake mobile game ad? These advertisements are designed to mislead users with exaggerated claims ab ..read more

Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s presence- and bonus ones for mobile games! The following strategies are designed to capture your audience, whether you’re in eCommerce, social media, or lifestyle apps. Let’s explore how to make your app stand out this Valentine’s Day! First, let’s look at some data ..read more

As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In this blog post, we’ll demystify MMM, show how it can be used to attract mobile users and give a roadmap for leveraging it. Fundamentals of Media Mix Modeling In essence, media mix modeling is a quantitative method of anal ..read more

OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll explore OEMs, how they work, and why they are relevant to mobile marketers. Have a good read! What Is OEM? What is OEM Advertising?  The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” A company whose products are used in another company’s products sells the final product to users. Manufacturers can reduce costs by partnering with OEMs such as AppSamurai. OEM products cost less than marketing and ad ..read more

Programmatic advertising has reshaped the digital advertising landscape by automating ad inventory buying and selling. As a result of this evolution from traditional ad-buying methods, digital marketing strategies have become more efficient, precise, and data-driven.In this blog post, we’ll dive into header bidding and waterfall, explaining their system, advantages and disadvantages, and best practices. Read on! Overview of Header Bidding and Programmatic Waterfall There are two dominant approaches to programmatic advertising (with header bidding taking the lead): header bidding and programmat ..read more

Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack and drain the mobile ad budgets of advertisers, and contaminate their datasets as a direct consequence. Mobile ad fraud can take many forms, but they all have the same goal: to generate revenue at the expense of advertisers and publishers. This is an updated guide for you to learn what kinds of ad frauds are out there so that you can better understand them and safeguard your advertising interests. Types of Mobile Ad Fraud Visibility/Impression Fraud ..read more

To provide your app’s users with the ideal ad experience, it’s important to select the right type of ad based on what your audiences want. Depending on your app and the nature of people’s interaction with it, there are different options available to you as a publisher. Each type of ad offers a unique experience that can engage users and help generate revenue for app owners that display them. The following is a breakdown of three main types of ads you can use: playable ads, playable video ads, and interstitial ads, the differences between them, their engagement, and which to choose for your app ..read more

Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways that truly engage users and encourage them to interact with you. While app ads are critical for any advertising campaign, app and business owners who are new to advertising may not be sure about which ads to develop and run. In this guide, we’ll review the different types of app ad formats you can use to communicate with audiences, along with ways to determine which format is right for you. Playable Ads One of the main types of ads you ..read more